5 rules to follow when creating a Facebook ad
We're usingFacebookwillKeep seeingFacebookAdvertisingWepossibleYesNotice that pictures are the most prominent part of your ad.
WhenOur No.At first glance at the ad, all the attention turned toImageon. SeeImageAfterAnd then we'llRead the text above and below the image. That's why you should spend the most time on your pictures when designing your ads.Therefore, in order toCan let usYou create compelling ads, create Facebook adswhen designing a picture5 rules to follow
CreateFacebookThe first rule you must follow when you place your ad is to place the least amount of text on it. WhenFacebookFirst launchFlowWhen advertising,FacebookWill be reviewedLess than approved text20% of the ad image. But they later removed the rule.If you useThe ad contains more than20% of the text,Possible ads coming onlineCoverage will shrink.YesLeads to lowerKing。 So if you want toFacebookGet the most clicks and clicks in your ad, make sure you limit the amount of text to20％。
Some businessesPossible picturesAdd little or noText description of the picture, can alsoCreate outGoodadvertising. ImageNeedDesigned to attract all the attention,That's whyGet good results.AndInAdd a text description of a post，This can cause a user to act to a large extent。
We're designingThe design style of the advertising imageNeedSimilar to the design style of the landing page,This way, when the user clicks to enter the target page, it can eliminate the user's doubts and make them feel that they are right to enter the target page.Provides a sense of familiarity with new site visitors. This improvesConversion rate。
SoWe're going to keep it.Use the same photos on target pages and ads, color scheme, Brand identity, font, etc. Other than thatContent descriptions should also be similar。
If our ads are attractive enough, there will beMany passedFacebookPeople who visit the target page also share it，This canProduceLots of free traffic. Therefore, set the target page to select the same image (as a thumbnail) when a visitor shares a post. IfOKIf you say it,OKAdd the image to the top of the page that it causes. This enhancesPage consistency。 WhenUsers share contentthe same image appears as a post thumbnail. This ensures that large thumbnails are attractive, attracting a large number ofFreeFlow.
Focus on too many goalsIsInDesignFacebookOne of the biggest mistakes made when advertising images. Typically, when you create aFacebookWhen images, you shouldOnlySet a main goal. ThisYesImproveYourParticipation or attract traffic. If you try to achieve both goals on each picture, you won't get the highest level of engagement or traffic. Therefore, the focus of the image is on attracting traffic. The picture design should entice users to click it and visit your site.
WeProbably not.The first design, you can design the bestVersion of the image。 So it should beYou should create multiple versions, andCarry ona/bTestuntil we findThe best images of conversion rates。Facebook now allows it to use its advertising tools to directly split test images. So, we can use this tool to maximize the results。
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