Ad optimization column - Facebook ad delivery results improve, reasonable bidding strategy to go first!
Hello everyone, I'm a fire, dream of being a podcast host's Facebook senior optimist! Today want to share with you content are concentrated in the title, then I go straight into the question!
In the process of ad delivery, there are three main elements that can affect the effectiveness of ad delivery:Material、Audience Targetingand spot strategy。 Among them, "bid strategy" is the most easily ignored, but also the most method-oriented influence elements. So today fire wants to talk to you in detail,What is the difference between the different bidding methods and what results can they bring?
Summarize:The highest value or minimum cost is throughout the advertising period, in order to spend the budget, to obtain the maximum results data;ROAS is optimized value paid, there is a fee-paying app recommended to use;Target cost recommendations are carefully used, and the cost cap can effectively control unit cost, but may affect the effectiveness data.
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