Facebook's efforts to crack down on fake advertising have been in recent years. Until recently, Facebook had only a dozen employees reviewing ads in Austin, Usain, and Hyderabad, India, who were responsible for checking suspicious ads flagged by users or algorithms and blocking offending accounts.
But marketers always have a way to get around censorship, and if you use the software voluum mentioned earlier, it's better to circumvent it.
If it doesn't matter if a marketer account is blocked by Facebook, it's fine to reopen a new account. Some marketers can even buy "well-bred" accounts from outside, the so-called "breeding number" is to create an account that appears to have normal social relationships and activities, but does not actually correspond to any real-world users, such accounts need $1000 a. Other marketers may rent accounts from strangers or even seek solutions through underground advertising agencies.
"Facebook doesn't want these fake ads, it's obvious," said ben Dowling, a former employee. But the platform doesn't have a particularly good way to block them. "
Last year, Facebook announced that it had introduced artificial intelligence (AI) technology to identify fraud in ad delivery, which it said had reduced by two-thirds. Facebook has also added 1,000 celebrity players to its ads, and recently banned cryptocurrency ads.
It remains to be seen whether this is a solution to the problem. But several marketers say That Facebook sometimes blockes accounts, but more often helps them run fake ads.
One of Facebook's tools for marketers is a sophisticated and accurate ad delivery system.The system can track who clicked on an ad and bought a fake product, and then recommended the same ad to a similar group based on the algorithm.In the days leading up to the ad run, Facebook was still in the trial and error phase, the marketing chamber had a small loss, but such as the system touched the identified people, advertising revenue increased exponentially.
According to one marketer:Facebook took the initiative to help me find the fool to fool.”
Facebook's sales staff will also offer to help these marketers and encourage them to buy more ads.
Two former Facebook employees said some of their best customers had committed fraud, a common sense within the company, but the company's sales were instructed to make the scammers spend more on advertising space.Some sales, even dealing with the worst-behaved marketers, set sales targets of tens of millions of dollars per quarter.
At the event last June, Facebook's sales staff also mingled, selling Facebook platforms to advertisers and marketers, and in-depth interactions with top marketers.
You know, this is when Facebook is widely questioned about Russia's suspected interference in the U.S. election, and it's hard to believe that they're opening up their platform slotted up for fake advertising, but that's true.
Now Facebook because of user information leakage, facing the biggest crisis of public opinion since its inception, when bloomberg broke the negative news of fake ads, presumably small Zha must be in a mess.