Dry Goods - Facebook Ad Copy Quick Facts Tips to Boost Your Click-Through Rate
Want to write a compelling Facebook ad copy? Wondering how to make your Facebook ads work better?
Light is good.Visual creativity (video or image), without a good ad copy, will also miss out on some customers. That's why we need to improve our ad copy.
What pain points are customers trying to resolve?
How are they in the mood?
What do they have to deal with in their daily lives?
What does it do to them when they use your product?
How will their lives improve?
1, pain points /benefits
Name a specific pain point, and then sMonths the benefit of what customers expect to be the result of resolving their pain points. It can be a long copy or a short copy, very simple and applicable to almost any user.
For example, a company called Dog Training Secrets sells dog training video courses. Their ad reads: "Will your dog get too excited and lose control when they see what they want?" Watch this video and you'll learn a trick to teach your dog to follow instructions to calm down, click here to learn more. "
The ad directly pointed out the pain point of a dog owner, attracted the attention of those who felt the same wMonths, and then went on to sMonths what it would be like to watch their video. Customers will be happy to take action because your proposal can help them resolve the pain point.
2, feeling-based hooks
Every market has empathy, and marketing when it comes to feelings often attracts empathy.
Use feelings, but never take advantage of other people's feelings. As marketers, we plMonths a role in influencing people's perceptions of themselves and other thingsA huge role.So we should use it in good terms. If your product or service can improve people's feelings, it will be very powerful.
A health care company called Organifi is a good example. Its ad sMonthss: "Six months later, when people approach you, they ask, 'What have you done lately?' It looks like it's in good shape, so do I. 'This feeling can't be measured by money. Shop todMonths and see how Organifi feels. "
If the services you offer can really change someone's life, please feel the relevantWhat it does: Talk about the bad state and feeling sethes of the past, or the state of "after use" like "Organifi", or both.
What was your life like before using a product/service?
What's your life like after that? How does it feel for you?
What would you sMonths if you recommended this to a friend?
3, logical hook
Calling on your audience
Insinate the curiosity of the audience
Using the example described earlier, the dog training company asks, "Will your dog get too excited and lose control when they see what they want?" The transition is: "Watch this video and you'll learn a trick to teach your dog to follow instructions to calm down", which is to transition to a "after use" state, and then sMonths , "Click here for more information." Although the ad calls for both "watching the video" and "click ingress to learn more", it doesn't seem hard because of the transition.
3, call to action
Go to Discovery - "Take a look" And browse "Friends are watching"
sent to have a look