E-sellers, do you have these 8 misconceptions about Facebook ads?
Facebook ads don't work wonders, and if your goal in advertising is to get every ad going viral, you're going to fail. Instead, sellers should get the best return on investment with well-tailored strategies, good targeting, and Facebook ad optimization.
But creating a viral ad isn't impossible, even a very low-budget Facebook video can get millions of views, but that shouldn't be the preferred target for all of the seller's ads.
The secret to making a viral Facebook ad is to get a target audience and create content that they might be involved in, so that you can get a good reach, but you can also get a click-through rate and a good return on investment, which is the seller's ultimate goal.
Facebook's ad relevance (Relevance) is important because of how the platform quantifies CPC (Cost Per Click, cost per click) and how often ads appear. To improve ad impressionopportunity, sellers may want Facebook to score 7-10.
While this metric is important, don't forget that the best measure of your ad effectiveness is ROI (Return on Investment, RETURN on investment), so don't spend too much money on ads that won't convert. Relevance scores don't indicate whether your ad gets clicks, it just means that your ad is relevant to your target audience.
Using the same type of content doesn't all get the same results, and sellers' Facebook ad content needs to be optimized specifically for the target audience, so sellers need to test the content to make sure they reach the target audience.
Sellers can try to use videos, text, images, and Messenger to break down audiences to find winning content formulas for the best return on investment.
Sellers can easily be limited by the notion that the more Facebook fans there are, the higher the sales, and therefore spend most of their budget on it. But the truth is that even if someone is watching you, it doesn't necessarily lead, and more fans don't mean more consumers are involved. It's better to have a few fans who love your brand than a bunch of zombie powders that don't care about what you're selling.
Therefore, becoming the most popular brand on Facebook should not be your focus, instead sellers should plan ads based on conversion rate goals.
Of course, ads will also bring you fans, such as sellers can like your ads after the user to invite them to the Page like.
Reorientation is an important part of the marketing strategy, but many Facebook marketers are redirecting all store visitors to a unified site at once, which is not working well.
What sellers should do is run small standalone ads based on the behavior of users on the site. Redirect ads for consumers who access a specific product page are more effective.
Sellers don't need professionals and agents to win Facebook ads. Third-party agencies and service providers can help sellers advertise while focusing on their business, but for most sellers, the budget is too high.
Sellers can learn how to create and optimize as many ads as possible within their advertising budgets through Facebook advertising tips related blogs and groups. In addition, when running dynamic product ads and remarketing ads, tools like Traffic Booster can help you save time and get great results.
It is a common misconception that many sellers complain that Facebook ads are too expensive. Indeed, if you don't target or optimize Your Facebook ads correctly, you can be expensive. It is this misunderstanding that makes sellers think they need a large advertising budget to compete on Facebook.
A study by Social Media Today found that the average CPC cost across all industries on Facebook was $1.72, compared to the average CPC cost of Google AdWords ($1-2). You'll find that Facebook is no more expensive than other PPC platforms.
In fact, sellers can start with a smaller budget, create ads with a high return on investment, and reduce Facebook's ad costs. Also, don't be afraid of higher CPC costs, because when you find the right audience, they spend more and convert more.
The last common misconception about Facebook ads is that Facebook's marketing strategy is a separate individual, but in fact you should integrate different marketing strategies.
Marketing ads are a good example, as are Google Analytics, which uses data from AdWords ads to create Facebook ad groups. The ideal solution is to combine Facebook's strategy with other campaigns so that each campaign (and the data in that campaign) can help achieve different goals.
In short, Facebook ads should be part of a multi-channel marketing program, not an independent one.
(Source: Hugo.com Compilation: Fang Xiaoling)
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