Want your Facebook ads to show to your target audience more often? Have you tried using the "reach" target in your Facebook campaign? In this article, you'll learn how to target a responsive, customized audience using the number of people reached in your Facebook campaign goals.
Why use the number of people reached in my Facebook campaign goals?
The first step in creating a Facebook campaign is to choose a marketing target. Based on the target you choose, Facebook breaks down different target audiences based on what the target audience might do.
The goal you want to choose is usually campaign goals, such as conversions or lead development. With Traffic Targets, Facebook segments your audience, and shows your campaigns to people who frequently visit the site in that group of target audiences, including paid ads and natural traffic posts.
The goal of using Reach is to reach as many target audiences as possible. You need to use the reach target skillfully to get the best results from it. If you want to use it to target a large number of similar audiences, it is unlikely. But if you want to target a smaller audience to reach as many people as possible while keeping CPM (by thousands) low, it's best to use the reach target. Another advantage of the reach goal is that you can set a frequency cap at the ad group level to mitigate the impact of user ad fatigue.
How do I target a Facebook campaign?
Next, we'll show you how to use reach targeting prompt ads to target active audiences and create a remarketing campaign for your site.
Set Facebook campaign reach targets
In campaigns that target the number of people, the audience is ideal: the site's custom audience is at least 1,000 people. If you have fewer than 1,000 audiences, you'll need to reduce your daily ad budget to $1 per 100 audiences.
Process to set a target for reaching people: Navigate to Ads Manager, the ads manager, and then find create a campaign "Create Campaign" in the background, choose to quickly create Quick Creation, name your campaign, and then move from campaign target "campaign" campaign objective "Select Reach in the drop-down menu." As shown in the following image:
Turn off campaign budget optimization and split comparison testing, then name your ad groups and ads, select your Facebook page, and finally click Save to Draft. Once saved, the page jumps to the check screen and clicks on the left panel or top panel of the page to enter the ad group level. Once you're in the ad group level, check to see if you've selected your Facebook page.
Set your budget based on audience size
The next step is to set up a budget and schedule (Budget and Schedule).
As with other ad group budgets, your daily budget determines the number of audiences you can reach before your target audience gets tired of your ads. The higher your daily budget, the more active your target audience you reach.
However, if you set a budget based on audience size, your ad group's display frequency increases more than 2 times, and your target audience will get tired of your ads within a few days.
Because reach targets are for smaller target audiences, it doesn't cost as much as targeting tens of millions of target audiences for campaigns targeting conversions, so you can set your daily budget a little lower.
The rule of thumb for an audience that wants to have more new products (Hot audiences) is to set your daily budget to $10 for each of your 1,000 target audiences. Because ads are typically shown to that audience for 3 days and refreshed quickly, you don't experience ad fatigue too quickly by capping your ad frequency.
From this example we can conclude that if you want to target a custom audience for a website with at least 1,000 people and want to show them a three-day ad, you can set your daily budget to $10.
If you're not sure how much budget you'll set, choose the minimum cost with a bid cap. It's much easier to slowly expand your budget than it is to slowly lower it from the start, and it's much easier to eliminate the fatigue of your audience's advertising.
Select audiences and placements
Find the Audience section to create a new custom audience for your site from the "Custom Audiences" section. To create a custom audience that you created before you add edrited the Custom Audiences, click "Exclude" to exclude audiences that are already customers.
Next, if you want to show ads to your audience by country or region, leave the other segments blank. Because your goal is to have an active audience that has already visited your site, you don't need to further segment your targeting.
Then select Edit Placements in the placement "Placements" to edit the placement, and then select only Facebook and Instagram feeds. Depending on the buyer's preferences and whether your target audience actually uses Instagram, decide whether to choose It.
Set frequency caps to reduce the impact of ad fatigue
Setting the appropriate frequency cap is critical to maximizing the effectiveness of your campaign. You can set the frequency limit column to show several times a few days.
The duration of your display ad you set depends on how many times your audience has visited your site. The more frequently your audience visits, the fewer days you set up because they almost make a purchase decision.
You can set the frequency cap in the Optimization and Launch section of "Optimization and Delivery". How you set a frequency cap depends on how long your ad lasts and when you want to show your ad to your audience. Similarly, conservatively, let your ads appear in the audience dynamicators at the same time, to grasp the balance, do not set too high ad frequency to annoy the audience.
If your ad is scheduled for 3 days, and you want your custom audience to see your reminder ad once during these 3 days, you'll set your frequency to show it every 3 days, and after 3 days the website remarketing campaign message will refresh.
Good idea to create good advertising
Click on the ad in the left panel or the top panel to enter the ad level.
Because this campaign serves only those who have visited your site in the last 3 days but has not yet made a purchase, excluding groups that are already customers, you'll want to create suggestive ads to enhance the interest and impression of your target audience about the product and bring them back to your site.
Suggestive ads are one of three types of ads in a website remarketing campaign designed to attract people back to your site and convert them to customers. Think about what kind of offers you're offering your target audience during the remarketing phase, and edit your ad content on that basis. You can choose to create videos, make phone calls, or advertise product plans to alert customers. Discounts are available to customers who are buying your product for the first time, especially the best-selling product or category in your store.
In addition to offering offers, remember to add a copy of guided consumption to your prompt ads and direct your target audience to your site again. As in the following example, the company directly provides a copy of the offer to the product or service on the website.
After that, you can restate the offers you offer and provide some social proofs, such as writing "Join sals of happy customers" and so on. Finally, remember to add a call-to-action (CTA) that links directly to the relevant page of your site.
Next, set up multimedia footage. There's no particular ad format that works best for suggestive ads, and you can use only images, videos, or carousel media, depending on the creative assets you have in your business.
Since this is a direct interactive ad with a link to your site, you'll check "Add a Website URL" to add the URL you want to promote, enter the title and promotional content description, and finally select the CTA button that best suits you.
Suggestions:If it's hard to come up with a title or description of the promotion, try making a promotional copy or social certificate a URL title, and then put a discount code or CTA in the promotional description.
When you're done, make sure you open your Facebook pixel code. If you forget to install a pixel code, you'll be prompted to install it.
Finally, click Review and Publish in the upper right corner to review and publish a new campaign.
As with other Facebook campaigns, setting up your campaign is just the beginning. After your campaign is published, you can't know how successful your campaign is by collecting website data and reporting on your ad performance through Facebook. Analyze your campaign data and then improve your ads to make sure they continue to work in the coming weeks, months, or even years.
When do I use facebook reach campaigns?
As with other Facebook ad goals, you can target three different types of audiences on Facebook by reaching people: Cold, Warm, and hot audiences. As mentioned earlier, it's best to use the reach target when the target audience is small. So you'll find that you use the reach target most when targeting your hot audience, because hot audiences are the smallest of the three audience types.
There are four situations where you should consider using reach goals instead of other campaign goals (such as Conversion Rates):
Target your cold audience
Cold Audiences are those who do not shop on the site and have not visited the site for a while, i.e. similar audiences. However, targeting a similar audience with reach targets is not as effective as other goals, such as conversion rates, because the audience is too large. Although you use the Reach target for a lower per thousand impressions (CPM), the click-through rate is also low, the ad is not effective, and you end up with a loss.
But if you want to target similar audiences in a particular region, such as local audiences, you can use the reach target because they are small. That is, if you have a local store," such as a restaurant, and want to reach the largest local audience, you can choose this goal.
Warm Audiences typically refer to custom audiences that engage in interactions, and here are custom audiences that are sourced through Facebook, including video-customized audiences or page/profile engagement stodaudiences (as shown). By creating custom audiences, you can make sure that your audience is relatively small and fit to use your reach goal. So how do you create a custom audience? For example, if you want to create a video custom audience from a Facebook feed, you can choose to watch 95 percent of the videos in the last 30 days (or less) to create the most engaged small audience, depending on the daily views you generate on Facebook or Instagram.
Or if you want to create a custom audience that interacts with your Page, you should click on the social media page/ad (as shown in the image below). Then set the type of engagement to the last 30 days (or less), and how you set it also depends on the number of interactions your site generates each day.
When using the reach target, the audience for which your ads are most effective is the hot audience, which is the custom audience for website traffic. Such groups are usually the smallest, and how much traffic your site brings determines the size of its audience. In addition, these audiences are the most responsive to your ads because they already have business dealings with you. If you're creating a custom audience for website traffic, choose a shorter time (say, 3 days) to create the smallest but most effective audience. Targeting hot audiences with reach goals will make your ads more popular to show audiences than other goals.
The last case where you should use the coverage target: When you're ready to promote your product in a short period of time, such as certain holidays (Thanksgiving, Christmas, Halloween, Valentine's Day, etc.). When you're doing a holiday promotion, you're sure you want your ads to show as many target audiences as possible in a short time. In this case, you can use the Reach goal to create a campaign.
In general, sellers may want to use Facebook's target for targeting the number of people you want to remarket, which can make your ads effective for small audiences. You can also use this goal to target three types of audiences, but if you want the best ad performance, it's recommended that you use prompt ads when targeting your site's traffic to your custom audience.
Sellers, after reading this article, do you understand the coverage target? Or are you using your reach target to run your Facebook campaign? If so, what happens to your campaign? Feel free to comment on the bottom and share your thoughts and experiences with us.
Wen ✎ Zhu Meiying/AMZ123
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