Facebook Ad Map Tutorials

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Owned more thanFacebook, the world's largest social network with 2 billion users, is sure to be a marketing treasure trove every business wants to explore. How can You connect to global opportunities with Facebook ads?

 

1, advertising process


Ad process settings

 

Ad levels and settings


Overview of ad accounts

 

 

Ad target purchase type


1. Auction Of The


2, coverage and frequency Reachand Frequency


 

Campaigns:Choice of advertising goals


2, ad audience analysis


Ad audiences by type include: Core, Custom, Similar Audiences


Core Audience:


Facebook's core audience is the audience that marketers develop based on demographics, regions, interests, and networks


Custom Audiences:

Customer List Custom Audiences

Site Custom Audiences

Mobile Custom Audiences


How do I choose which audience to target?


 

Offline event custom audience


Interactive Custom Audience


Similar audience:Create similar audiences that are similar to existing customers with generated custom audiences, with the same or similar traits that may be reflected in region, age, gender, interests, behavior, and so on, so that ads reach more people who care about your business


3, Facebook ad auction


Bidding

 

How Facebook is billed


CPM : CPM represents the cost per 1,000 impressions

CPC: CPC stands for single link click charge

 


4, material specifications


Facebook Ads Footage Specs


Single image click / conversion ad

 

Single graph form: 1200 x 628 pixels

Picture aspect ratio:1.9:1

Text:90 characters

Describe:25 characters

Link description:30 characters


Carousel Picture Click / Conversion Ads

 

Carousel form:600×600\1080×1080

Picture aspect ratio:1:1

Text:90 characters

Title:40 characters

Link description:20 characters


Fan page picture like ads


 

Page likes picture form:

Picture size:1200 x 444 pixels

Picture aspect ratio:2.7:1

Text:90 characters

Title:25 characters


- Interactive Image Interactive Ads

 

Post Engagement News Feed

Picture size:1200 x 900 pixels

News Feed image aspect ratio:4:3

The picture aspect ratio of the right column:1.9:1

Text:90 characters

Facebook Ads


Precautions

1. Image size - - Set the dimensions according to different marketing objectives and advertising forms (single picture/carousel)

2. Picture quality requirements - - High definition

3. Text on pictures (text on pictures follows 2/8 principles) - Text on pictures does not exceed 20% of the size of the picture

4. Picture text ratio test link

https://www.facebook.com/ads/tools/text_overlay


Article Source: Foreign Trade Daily

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➤ 2018 Amazon account difficult to register? Who are you going to sign up for? How do I register? What information do I need to submit?


Here are three six-arm strong help 2018 Amazon global store entry channel, cargo through the world, from now on!

(Long-press and-hold the 2D code in the recognition diagram to enter the registration channel)

After submitting the information, you will be contacted by the Merchants Manager.

There are three points to note to Amazon's global stores:

1. A business license corresponding to 3 mailbox sweep code 3 times can open Europe and the United States three sites;

2. Be careful not to select the mailboxNetEase Mailbox(There will be no risk of receiving mail), fill in the mobile phone number please keep the mobile phone open;

3. 7 working days after the scan if you have not received the opening link, please send your completed email to the mailboxwzizh@amazon.comfor follow-up.


Three-headed six-arm cross-border e-commerce alliance website: www.stlb520.com

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