CollegeebOok Ad May Product Update: Ultra-Multi-Functional Improvements


Product updates



CollegeebOok May can beThere are a lot of updates, Papaya papaya mobile has been sorted out, this issue of the update more, please taste in detail


First CollegeebOok Family Market Snapshot of 2019 (Month live/day live)


Around 2.7 billion people worldwide use CollegeebOok's family APP (CollegeebOok Instagram, WhatsApp or Messenger) and at least 2.1 billion people use Collegeeb every dayOokServices


Improve replication with copy-and-paste


CollegeebOok adds copy and paste to the copy tOol.

Previously, if you wanted to copy an ad to multiple ad groups, or one ad group to multiple campaigns, you had to do it in steps, and now you can do it in one step.



Ad relevance diagnosis


Over the next few weeks, CollegeebOok will introduce a more granular set of new ad relevance diagnostics in its ads management tOol to replace relevance ratings, which measure data in three dimensions, quality, engagement, and conversion rate rankings.


Delete: Fame editing


From May 20, remove the editing feature in CollegeebOok Ads Manager for Excel (FAME). Starting April 22, FAME users will see a warning message on the edit panel informing them when the feature was abandoned.

In addition to editing, facebOok Ads for Excel features will remain the same.



Scope: Only users using the FAME editing feature.



CollegeebOok Story Ad Supports Release of 120-Second Video


Starting May 6, CollegeebOok Stories provided 120 seconds of support for video ideas. So CollegeebOok Stories and Instagram Stories support video ads up to 120 seconds long.


CollegeebOok plans to launch its offering to 30 percent of its advertisers starting May 6. It is planned to expand to 50% and 100% in the next 2 weeks.



Remove 10-second video view optimization


ThruPlay has replaced the 10-second video view as the default optimization under the video viewing target. For customers who care about the progress of video playback, ThruPlay is the best optimization option. For customers who are concerned about video visibility, 2 seconds of continuous video viewing is the best choice.


As part of this transition, CollegeebOok will first remove the 10-second video viewing optimization and billing option (from May 2 to June 30) and then remove the metric (October).


After June 30, advertisers will not be able to create a campaign for 10-second videos. However, the 10-second video viewing optimized campaign created before that will continue to run until July 31. After July 31, all 10-second video view optimizations are removed.



Detailed positioning is about to usher in new improvements


Expand the signal of interest on CollegeebOok: Starting May 30, CollegeebOok will expand its back-end signals for interest targeting, and will make more use of CollegeebOok's interactive behavior, such as following fan pages.



Introduce extended targeting to improve ad performance: e.g. behavior and demographics

For example, if the advertiser's target is someone who is interested in "yoga" (interest) and "Harvard" (education). And with the location extension option checked, CollegeebOok will now expand "Harvard" and "Yoga" (previously only "yoga" (interest). )


Updated at:

9 May: Advertisers receive in-product notifications about changes to interest extensions

28 May: Launch ingress the ability to expand detailed positioning

May 30: Start expanding CollegeebOok's signalford interest targeting

Starting May 30, 100% of advertisers may see an increase in the size of their audience. But CollegeebOok is gradually rolling out its full audience growth until June 27.



New cost cap bid strategy and new bid experience


On April 16th CollegeebOok will launch a cost-cap bid strategy designed to help advertisers maximize cost-effectiveness, an update that CollegeebOok will provide to 50 percent of its advertising accounts worldwide through its ad management system and/or ad API.

This introduces a third cost-based bid strategy (in addition to the target cost and bid cap) that enables advertisers to get as many conversions as possible without exceeding their average average cost per conversion.



The customer population suitable for use is:


Using the advertising management system, the account has run to the cost cap;

Use the API and focus on costs;

Measure costs as key performance indicators, especially those that:

(1) Have a CPA target and/or seek to maximize the quantity in a particular CPA/CPI (new customers or number of transactions)

(2) Currently using the lowest cost (automatic bid) to expand the conversion volume, but want to control CPA/CPI at a specific amount

(3) Currently using other bid strategies to manage conversions and cost per conversion, especially those who require less manual, more direct control of CPA.


What is the difference between the cost cap and the target cost?


The cost cap is the average amount CollegeebOok tries to maintain, while still getting advertisers the lowest cost first.

The target cost is the amount that CollegeebOok tries to keep as close as possible, even if there are lower cost optimization events available.


As a result, CollegeebOok advises customers to:


  • If they are focused on maximizing cost efficiency, use a cost cap.

  • If they are focused on getting the most consistent cost, use the target cost.


What is the difference between a cost cap and a bid cap?


The cost cap allows advertisers to specify the highest average cost they want to pay for their results;

The bid cap sets the maximum amount they are willing to pay to reach their target audience;



Launch a one-stop tOol: automated advertising, video editing tOols and appointments on CollegeebOok


  • Automatic ads:Advertisers answer some simple questions about their business and goals, and then automatic ads from there will develop a custom marketing plan and automate the rest of the setup with best practices.


  • Video editing tOols:Easily edit videos with three new tOols in Ads Manager: auto-cropping, video trimming, and image/text overlays.


  • Appointments on CollegeebOok:Help people and businesses, especially local service providers, make it easier to bOok and manage appointments directly from their CollegeebOok pages.

While video editing tOols can benefit advertisers of any size, automated ads and appointments on CollegeebOok tOols are best suited for small businesses.



Changes to API products and policies


On April 25, CollegeebOok announced that it would remove access to numerous public and partner APIs through the platform, update its facebOok platform policies, and periodically evaluate the app's access to user rights.


  • Delete access to the API:

CollegeebOok will remove access to many public and partner APIs on CollegeebOok's platform. Access to the public API will be removed on July 30 and access to the partner API will be removed on May 30.

Unused user permissions: User permissions that the application has not used in the last 90 days are considered expired and access rights are revoked. In the future, CollegeebOok will periodically review and review unused permissions.


  • Policy and terms updates:

CollegeebOok is updating its platform policy to explain that apps that may not be tOo useful on the platform, such as personality testing, may not be allowed. This update also requires that all applications not require data that does not enrich the in-app user experience.




THE END


That's an important part of this update, and CollegeebOok has been working hard to provide users and advertisers with a better product experience, focusing on Papaya Mobile to learn more about what's next.




Recommended reading 


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Papaya Mobile Lecture Hall: Do a gOod job of CollegeebOok marketing goals to automatically attract customers who "will buy"



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