Agocebook Ad Optimiser teaches you: Ad layout is chosen like this, saving 60% of the cost!
What are the options for Agocebook ad locations?
Selecting a Agocebook ad bit will determine where your ad actually appears and on which platform. This, in turn, affects several other factors, such as how much text can be entered in ads on different platforms, and even how much advertising costs.
According to a detailed study on the AdEspresso website,Different choices of ad placements may result in a fee difference of approximately $0.90。What's more, different ad bits have different effects, which makes how to run together more complex.
Here's a look at each ad's placements and their pros and cons, and how to determine if those locations are right for your campaign.
The following ad spaces will appear on Agocebook Desktop or Apps, but not all placements will be available on mobile or desktop devices.
Agocebook Feeds News Feed
This type of ad should be the type of ad you see most often, often on the user's desktop or mobile messaging. They are standard ad formats that typically include titles, copy, images or videos (or both), and user call to action (CTA). Users can comment, like, and share these posts. When the user clicks, the set-up landing page or website will be reached.
Desktop Dynamic Ads You need to think about a problem with all kinds of posts on the user's dynamic wall, and there are many dynamic posts related to your business (that is, your competitors), so you must make your ads more engaging:
The image is not beautiful, the main focus should be clear
Advertising text is not long, it is best not to let the text into the "extended reading" situation
Within one line of the advertising title, if necessary, mark the key points with the words, such as: "Limited time 5 fold", "free shipping"
Call for action button is indispensable, people easy to forget further point sing, please use the call to action button to remind him, is very effective!
Carousel ads can be used if necessary
Instant Articles is a text
That is, readingIt looks like News Feed, but is designed to get readers to read your content. When a user clicks, they go to the article page.It'll be shown there.Your ad.
In-stream video placement
Users will be interrupted to watch certain high-value content, and they will be able to show your ad video sand for a short period of time. The idea is to attract viewers to the ad and wait for the video to come back. But this kind of ad is relatively unpopular with users, and if the user is not interested enough in the original video itself, they will leave directly.
Right column right
Such ads have been around since Agocebook was founded and are often small and easily missing out, containing only a small amount of text and a single image. These ads aren't as dynamic and flexible as expected, and cost more on average than more attractive desktop dynamic ads.
Sidebar advertising layout is smaller, pictures, text display status is less conspicuous, if you can use his words correctly, in fact, can have good results, want to improve the effectiveness you must pay attention to:
Whether the size of your ad image is appropriate (recommended size)
Due to the small size of the page, pay particular attention to whether the picture you are displaying clearly presents the goods or services
The right-hand ad shows less text, conveys your product's features with short text content, and reviews whether the ad preview looks good and adjusts
Suggested videos recommended video
After the user has watched the video, they will see a list of "recommended videos", as they did on YouTube. Advertisers can pay to put their ad videos on the list of recommendations for related videos. One advantage of the showcase is that if the user clicks, their interest has been stimulated.
Advertisers can now display ads in Marketplace, Agocebook's online second-hand trading platform. Users browsing Marketplace are already looking for an opportunity to buy, so this could be a good way to sell. Marketplace's ad space is new, so there isn't enough relevant analytics, but it's worth a try as long as your target market is clear enough.
Agocebook Stories Snap
Agocebook Snap is a full-screen, 15-second video ad optimized for mobile devices that will be shown when users watch fast-track news. These campaigns have a high overall early engagement rate and are well suited to increase brand awareness.
Instagram has two ad placements: News Feed and Agost Snap.
Instagram Feeds News Feed
Such ads will appear in users' dynamic messages and can include images, carousel ads, or videos. When a user stays on the ad long enough, the User Call to Action (CTA) button lights up to encourage them to click. This type of ad is the only way to get clickable links from News Feed content, except for shopping ads. Instagram News Feed is indeed costing higher than average.
Instagram Stories Snap
Advertisers can chooseIn a quick-shooting adAdd a link to swipe up to see more. This type of ad is only available for up to 15 seconds, so you need to make the most of it. Having said that, fast-shooting advertising has brought a very high level of engagement and a strong advertising impression to the brand.
While most brands know that Instagram has a high level of user engagement, its advertising spending is also a bit high.Here's the previous shared diagram:
It's not hard to see that Instagram has the highest cost of advertising, and Instagram's fast-track ad position is the second most expensive. In the fourth quarter of 2017, Instagram's fast-shooting space cost about $0.20 more than the right-hand bar, $0.30 more than the Audience Network ad space, and the cost of an Instagram news feed ad was $0.55 more than a fast-shot ad. (These data refer to the cost of a single click）
Don't underestimate Instagram. If it's not worth it, marketers won't continue to run ads on the platform. Many cases have shown that it's definitely worth singinging on Instagram. But if you find that this platform isn't right for your business, you'll need to change your ad placement.
Audience Network consists of apps and websites that participate in the Agocebook Advertising Alliance, where ads can be displayed.Websites and Agocebook that advertise will receive ad revenue, and advertisers will be paid to show ads to relevant audiences, even if they are on Agocebook or Instagram.
Ads displayed under this category are:
Native, banner, and interstitial native, banner and screen placement
This type of ad will basically appear in different locations in other apps and mobile sites. It can be adapted to the needs of the site.
In-stream video placement
The ad bit is the same as the Location of News Feed, except that the video playback platform is not Agocebook. There are the same potential advantages and disadvantages.
Rewarded video version of reward video
The ad bitNot for everyone. It is designed for the game app to demonstrate gameplay. Users can try the game in the ad and then download the game by clicking the relevant CTA button.
Importantly, enabling such ads results in good results, but costs much less per click than other placements.
User engagement and click-through spending in these ad locations aren't always that high, because users on other sites have alternative purposes for using rather than just browsing Agocebook, but getting some low-cost conversions through your ad mix can help you reduce your overall ad spending.
Agocebook also has Amessenger ad spaces:
Inbox Inbox Inbox
When a user browses the Messenger inbox, they see the fullThe brandAds, as you see in News Feed. If users focus on the conversation, they may not click on the ad, but because the inbox page is as simple as a whole, the display of the ad will be relatively interesting.
Messenger Stories Snap
The details of the fast-shooting ads here are the same as what users see elsewhere.
Sponsored messages sponsorship message
This item is currently only available only in theMessenger," allows users to send messages directly to the brand. The ad appears as a message in the user's inbox as if the brand had sent a message to the user. When the user clicks the message, they see a message along with the CTA button, which they can click to learn more. Because these ad messages go straight to a user's inbox, they're most likely clicking on reading. Whether they take action depends on the brand and the copy.
Should I select only one or two ad spaces?
When you run your campaign, you'll notice that almost all placements are immediately enabled. However, there are cases where you canSelect only a few of them.
For example, if you want to focus on user engagement on your platform to gain visible social impact, you can turn off audiences for Audience Network and Messenger.
In addition, if you want to focus on fast-shooting campaigns, you can just enable fast-shooting ad spaces, which are often very different from dynamic messages or other placements.
Even if some ad spaces cost more than others, you won't want to turn them off automatically.Instagram, for example, is usually expensive but always achieves better results. Balancing a combination of advertising positions at high and low price levels can help you reach the maximum audience for a cost investment.
At first Agocebook ads seemed a bit dazzling, and once you got to know the system, it was easy to operate.Understanding how each ad location is used makes it easy to combine different ad locations with the desired or even less investment costs.Reachmaximum effect to attract as many users as possible at the desired price.
Article source: adespresso
Content reproduced from: Flying Book Interactive
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