A few tips on using ad management tools
1.Make good use of the contrast function, compare the results of two specified time periods
At the bottom you can view the ad account's delivery data for a selected time range.We can also compare data for two time periods by clicking the comparison button. For example, choose the 30-day data from May 2totou to May 31, compared with the 30-day data for June.
2. Segment data by date to see how the data changes over a specified period of time
We can select a time period and clickBreakdown dataClickDate, you can view the data for each day during that time period. For example, I select the time range from June 1st to June 7th, and then select the date, and the system will present daily data for the day from June 1st to June 7th.
3. Use the custom bar to view the data selectively
There is another option on the right side of the segmented data"Bar"click on the bar and select"Custom Bar", we can tick the dimensions we want to see among the many options under the customization bar.
Some of the data dimensions commonly used by B2C customers are:
Coverage, impressions, thousand impressions, link click-through rate, link click-through rate, single link click-through charge, spending amount, add-on, purchase cost, initiated checkout number, initiated checkout cost, number of purchases, shopping cost, shopping conversion value. When you're done, click Save as a preset to name your set of dimensions for the next direct selection. Finally you need to clickApplication。
In addition, if you want to export data from your ad account for analysis or write a data report, checkTimeand select the dimension you want to see in the bar, and finally click"Report"SelectedExporting table datayou can export the data.