Facebook Ad Practice Conclusions
For a long time there was no update on facebook ads and shopify things, I actually would like to write about the selection, shopify shop some of the operation to improve retention rate and so on, but recently did not accumulate too much, so write a little about the facebook ads after the actual results. This, and also with some private letter to my little partner's problem.
1, the problem of advertising account
We know that there are about 2-8 ad accounts under a business manager (the number probably depends on your ad agency) ad accounts, and the ad accounts we get are different.
For example, we take a, b, c, d four ad accounts to test the same product, interest targeting, country, creative, and probably different accounts. For example, a account, a account is very low, high click-through rate, more orders, while b account spent a lot of money, only two orders or not a single. This is the conclusion we came to when we went to multi-ad accounts to run the same product.
What we have to do is to test the performing account, and then use this account, the 450 knife limit of the money effectively used.
2, the same ad account expansion problem
Before my several articles on the expansion of the thinking written very good, in fact, we run ads, meet the performance of good, nothing but add budget and copy it.
With regard to reproduction, if the product has a tendency to explode, then we even use the same material, but also to build one or two more ads. Otherwise an advertisement was seized by fb, the whole army was covered.
Other than thatIf your ad account is a limit of 450 knives, there are a few campaigns running well, then you have to consider, I am more copy of a few well-performed series, each series out of 1-3 orders, or control these well-performed series, give them a bigger budget, let them a series out of 8-10 singles?How to distribute, let your 450 knife spend a day, another single cost control, to ensure that you make more money? There is no definite answer to this question, but you have to develop your own way.
3, the problem of the new account test
For example, we ran a mascara on the a account, and several of our audiences, countries and materials came out very well. So we've been able to run this account with these things and test new audiences and materials with 1-2 series a day.
By the same token, you can move these things to b accounts, but don't take them for granted at first, b accounts will certainly perform well, because the characteristics of each account are different.
4. Some small partners and I discuss similar audience and interactive postings
Similar to the audience we can use ah, but if the upfront data is not much, you can use it, but has always maintained a good effect is not necessarily.
Interactive post: Some people will just run, open interactive post. After a few days of running, take interactive lying data, such as video view, content view, page view to do similar audience.
Some people tried, the effect is very good, but I have not seen this person in person.
I tried, it didn't work very well. Later talk ingress with others, there is a small conclusion: you use the audience to interact, is the person who likes to interact, not the person who likes to buy. So using them as a similar audience doesn't necessarily buy your stuff.
So how does this work, you're going to test it yourself.
5, run the ad time problem
The time zone of our ad account is different, that is, the transfer time is different, we should pay attention to this. But what doesn't affect it is when we go to start running this post, when we get up in our audience countries, like 8 o'clock in the United States, it's our afternoon.
Also, we have to go from the back stage to find out when orders break out, such as 7-11 p.m., 3-4 a.m., 10-11 a.m. So before that time, we can expand the group, add the budget, but pay attention to the time.
6, the formation of good campaigns
If we have a good advertising account, then we should pay attention to develop a good series in it. A lot of people say that today's ads are doing well and will fall apart tomorrow. But if we pay attention, we'll find that the only ones that can be singled out are those campaigns.
Then we can put them in good protection, perform well, budget more, show off, cut the budget or even shut down, but don't forget him. You'll have to re-open every day to see how you perform, and the results shouldn't disappoint you.
Finally, the code is not easy, feel that my article can be, trouble a like and pay attention to or share my public number, attention is my motivation to write and share.
Don't ask, love!
Send to the author
Press and hold two-dimensional code to transfer money to me
Don't ask, love!
Under Apple's new rules, weChat's iOS version of the appreciation feature was turned off to support the public number via two-dimensional code transfer.
Go to Discovery - "Take a look" And browse "Friends are watching"
sent to have a look