Facebook Ad Serving Tutorials
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More and more foreign trade enterprises are beginning to pay attention to their influence on Facebook, hoping to directly affect the user's buying behavior on the side. Companies are looking for people who are proficient in Facebook operations, whether it's running on behalf of operations, internal employees, or recruiting new people, and Facebook's ability to operate is an important bonus. Today the ring newly organized a comprehensive systemFacebook Ad Serving Tutorials, I hope it will help people who learn or want to learn more about Facebook ads.
Advertisements are for profit. It's certainly for a certain purpose for companies or individuals to put Facebook on. Some are for inquiries, some are for download volume, and some are for high season promotion, and so on. Before we run Facebook ads, we have to figure out what purpose companies or individuals are doing, and what we want to achieve, all of which need to be clearly understood.
Increase the number of blog swatches to 100,000 views per month
Use Facebook ads to drain the site, with 1,000 clicks on landing pages
Increase app downloads, target 800 per month
Increased participation in posts, 5000 fans per month
Increase video viewing, reaching 1 million people
Add people who add to your shopping cart purchase, 50 per month
Increase the number of participants, target 200
You must have a Facebook Page and ad account to run your Facebook Ads. The Facebook Page, also known as the Facebook Page, is the carrier and cornerstone of the ad campaign, and there is no way to run ads without a Facebook Page. How to build a professional Facebook page, refer to the small editor of previous articles:Facebook Business Account Operations Tutorial
Open Facebook, click on the back-and-down menu in the upper right corner and we'll see our established homepage and ad business management platform. (Take a little bit of your ads before you take a look at the features of the entire platform.) )
Brand awareness: brand awareness, mainly for the more likely to be interested in the brand of the crowd to launch, improve brand visibility.
Reach: Focus on showing ads to as many people as possible
Intent to buy
Visits: Mainly through Facebook ads to websites, apps, Messenger, Whatsapp for drainage. This goal can be achieved either by increasing website traffic or by messenger, Whatspp, etc.
Interaction rate: through this advertising goal, so that the target group to achieve more post interaction, home page likes (fans), campaign response, discount collection and other operations. The home page needs industry-related fans to choose this one.
App installs: This goal is primarily to increase the amount of installation of your app. Various games, the app can use this goal to increase the number of downloads.
Video views: Attract a larger audience to watch the video. Video with goods, this goal can be tried.
Lead development: Ask people who are interested in your product or service to leave contact information. This is the same as the message board function on the website.
Message Engagement: Attract users to contact you via Messenger or Whatsapp. Because Facebook acquired Messenger and Whatsapp, and integrated them in the ad station, users can send messages directly to businesses after seeing the ads, which is much more timely than the mailbox. So the amount of message interaction is also an important way for us to achieve transformation.
Conversions: Drain the target population to your website, app, Messenger, Whatsapp, and make a series of conversion stakes such as purchase, sign-up, inquiry, and more. You need to use a Facebook code to install a conversion event (e.g. count "add to the cart" as a conversion event, and install a tracking code on the appropriate button). For the concept of conversion codes and how to install them, please refer to:Facebook conversion tracking settings）
Catalog Promotions: Products that automatically display catalogs based on their audience. Merchants create catalogs of their products, and Facebook customers display their products to target audiences based on customer information collected by the system. The principle of catalog promotion is the same as the domestic Taobao: you search edgy "curtains" on Taobao, Taobao will be in the application or his affiliate website, and constantly push you a variety of curtain products. The same is true of catalog promotions.
Store traffic: mainly through advertising, to attract target customers to offline brick-and-mortar stores
Location, you can select the audience's country, state, city, postal code or address. Or further expand the area with a mile radius.
Demographic situ: including education, financial situation, parents, work, life notes, emotional status
Interests - Facebook determines a person's interests and topics of interest based on its own system and partners
Behavior - Purchase behavior and intent, and device usage
Single ad: You can create up to 6 ad variations with 1 image
Video Ads: Create Ads with one Video
Carousel Ads: Create ads with images and videos that contain 2 or more
Slideshow Ads: Create a looping video ad with up to 10 images
Instant Experience: Full-screen experience that users open after tapping ads on their mobile device
Boutique Bar Ads: Used to display multiple products. Mainly provides the instant experience on the mobile phone side
Recommended size: 1200 x 628 pixels (carousel picture size is recommended for 1080 x 1080)
Image scale: 1.91:1
The picture is clear. Text cannot exceed 20% of the picture itself
Format:. MOV or MP4 files
Resolution: At least 720p
Video size: up to 2.3 GB.
Recommended aspect ratio: widescreen (16:9)
Facebook video duration: Up to 60 minutes (recommended 15 seconds video)
Instagram video duration: Up to 60 seconds (recommended 15 seconds video)
Go to Discovery - "Take a look" And browse "Friends are watching"
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