How to play CBO (Facebook Ads)
Long time not see, I am the third operation Wang, I have not updated the soft text for a long time, not because I changed the industry, not to do Ali International Station, but to do Facebook advertising, the platform is Shopify. I personally like to deal with data, so switch to Facebook ads
Briefly introduce my three months, the first month in the study of Facebook advertising basics, the second month began to practice, advertising, the third month the store began to make a profit. A new store was renovated on December 5th (the previously opened shop was closed). The 6-12 ad account is often closed, the 13th is normal, you can look at the following image, my December 6th to January 2nd sales record.
Share some of the CBO ad experience today, as Facebook imposed CBO on September 1, 2019. (It is said that the CBO will be fully enforced in the future)
First, explain what cBO is, COB' full english name: Budget Campaign Optimization, which is often used to optimize the distribution of campaign budgets between ad groups.
According to the experience of delivery, COB is best in the effect of good advertising run, to have good results, such as: 1 released 50 ads, 3 ads out of the purchase, then you can copy these three ads, with CBO run. (Other no purchase or poor data do not put in, the effect is not good)
Next, I'll explain how The CBO ads do:
1. Copy run the best ads, or the same day out of more than 3 ads to the CBO series.
2. Budget set 50-150, the budget is mainly based on the series of how many ads to set up, the previous proposal CBO put 3-5 ads, the budget is set to 50-150.
3. Set series starts running at 12 midnight (12 a.m. Beijing time, that is, 12 noon U.S. time) (mainly depending on the country, I mainly put the U.S.)
4. Let the ads run for 12 hours, and then turn off the data difference (e.g. CPC, ATC, CTR, cost per ATC and other data do not meet the desired target, you can close these ads)
5.24 hours later, if the series has purchase, King is also normal (2 or more), all the data is OK, you can directly copy the entire series, and then let it schedule at 12 midnight, and then run another audience.
6. If the CBO inside the ad group, there are 3 or more purchases, copy the ad group, and then increase the series budget.
7. On the day there are more than three purchase ads, can be micro-measured, copy ads, and then choose to single out the country, run separately. (For example, if all three purchases are from the U.S., copy an ad to run in the U.S. alone). Micro-measures, general measurement: country, age, platform.
8 Let the Purchase CBO run for another 24 hours and double the budget if it keeps making orders.
9. Non-CBO series ads, will be good ads, continue to copy to the CBO, repeat the appeal step
Attention:IfCBOOverallKingBelow1.5This oneCBODon't run again, create a new series, let it learn again. Because, empirically,KingBelow1.5the series, will only run worse and worse. Re-establish a series, let it relearn, find a better audience, and also make stabilityKing。
I've been studying for some time now. Every day back from work, after dinner began to learn, morning will also get up early to learn new knowledge, so has not been written, before many Ali International Station article also dragged even more. In 2020, I will often update the article, my usual accumulated experience to share with everyone.
CBO actually has a lot of knowledge points, I will slowly to study, once there are new discoveries, I will immediately send to the platform, tell everyone. If you have questions about the article, you can also contact me, I will answer for you.
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