Interpretation of common violations in Facebook ad serving

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Facebook ownsA strong global reach network that delivers precise targetaudiences and diverse, high-quality ads that enable advertisers to reach the most critical target customers on the Facebook platform.  
 
Facebook's ads can be seamlessly integrated into the user interface and become an integral part of the user experience.A good advertisement can enhance the user experience and bring good benefits to the business, but the poor quality of advertising, but it will be counterproductive.Facebook has established a comprehensive advertising policy designed to protect users while helping businesses create high-quality ads that meet their expectations, creating a win-win virtuous circle.
 
Facebook is very strict in advertising management and has clear rules.Advertising must first study the rules, so as not to cause losses due to violations.Here's a look at some common violations that let you avoid these minarets before you run your ads.


Common violations include the following:
 
  •  Misleading and deceptive advertising content


  • Excessive sexual innuendo or sexually provocative advertising content


  • Too violent, scary or appalling advertising content


  • Untrue description, features that are too large to match the actual content or that do not exist in the description in the ad


  • Use uncopyrighted advertising content without authorization


  • False discount information, limited-time purchases and other advertising content.


  • The ad contains free, best, top words or pictures.

 

Interpretation of the offending content


Misleading and deceptive advertising content
 
For example, some merchants in order to promote products, in advertising the product marked with a brand name to attract users click to buy, which is obviously misleading deceptive advertising content.
 
To avoid such violations, ads placed by merchants must present the true picture of the product or service, including the use of graphic content from the real product.
 
Excessive sexual innuendo or sexually provocative advertising content
 
For example, exclusive swimwear and underwear online stores, in order to attract attention, in advertising excessive display of sexy parts of the body;E-commerce, which specializes in milk powder and mother and child products, attracts attention in advertisements with large-scale breastfeeding images.Facebook's oversight of such ads is still strict.
 
The correct way for this product to deal with in publicity should be, combined with the characteristics of products and services, in the advertisement through the appropriate way to display, to avoid excessive sexual innuendo or sexual teasing.
 
Too violent, scary or appalling advertising content
 
For example, a developer in order to attract attention, create a topic, in the ads used extremely bloody and scary pictures.Laundry powder ads in order to highlight its cleaning effect, with exaggerated techniques, showing the black white before and after comparison.
 
If the game itself has elements of terror and blood, ads should avoid content that causes negativity, disgust, or negativity.Promote by showcasing game play and other features.The picture is selected appropriately, through the best picture display to resonate with the user.
 
Untrue description, features that are too large to match the actual content or that do not exist in the description in the ad
 
For example, a weight-loss product claims to be able to lose 50 pounds in just 10 days, and uses a comparison before and after weight loss to mislead users into buying its products.
 
The use of false and exaggerated advertising content is illegal content, advertising content needs to reflect the real situation of products and services, when placing ads on Facebook, must clearly and accurately reflect the products and services promoted, the performance, efficacy, results, and the true experience of the service.
 
Use uncopyrighted advertising content without authorization
 
For example, a hand-travel developer in order to increase the installed volume of their app, without authorization, deliberately in the ads using other well-known hand tour pictures or brand names, in order to mislead users.
 
Copyright is the focus of screening on any platform, and the consequences of using infringing advertising content are serious.When serving ads, you need to use the content of your own products for packaging publicity, describing real characteristics.
 
False discount information, limited-time purchases and other advertising content
 
For example, some products are too discounted, such as more than 50%, and some products in the advertising of the first 100 users to buy, there will be discounts.A few days to see this ad or promote the same content, which is a clear violation.
 
When advertising, must provide real information, false information can bring some users, but the negative impact must be stronger, advertising must be carefully selected content.
 
Words or pictures with free, best, top in your ad
 
Facebook also has strict control over sensitive words, such as Free, Best and Top, which are not allowed to appear.
 

Conclusion


When businesses run ads, be sure to avoid this. IfMay bring clicksThe offending advertising content causes the account to be blocked, and you have to lose it. Follow the rules to ensure that you are safe.



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