Learn to run Facebook ads one day, how to put Facebook ads to the right people!
Then, you list out the product highlights, and user needs combined, this "coincident point" is to impress the user's selling point.
In the promotion process, remember to do "selling point concentration", only firmly grasp the user can move the 1-2 key point is enough, other selling points you can use, but it must be collaboration!
If you think there are many core selling points of your product, then you'd better split into different groups of people or in different scenarios, targeted push different core selling points, and push only one at a time, the same concentrated breakthrough.
Finding a user who has a strong need, you can somehow satisfy this desire, and your competitors can't. Promise that you can satisfy this desire for your users (product features/quality/service, etc.).
When you describe the selling point of the product, don't just promote the what level of the product's own characteristics, but clearly state the value of the product at the way level.
Advertising wants to create a good life for the target consumers are often a picture, brand and consumer communication is the emotional pursuit of the spiritual level, if pure reason, all consumers know, not to buy a thing can let their lives on the peak of life.
Vivid details, will cause people to resonate emotionally, just the text description of the difference, your brain's reason is "deceptive", more likely to cause impulse consumption.
Psychological theory tells us that vivid association, emotional resonance, will bring cognitive relaxation to the target population, a variety of products cost-effective, performance parameters of the trade-off will take a back seat, in the time of rational relaxation, you will be more easily made purchase decisions.
Counter-intuitiveising means overturning common sense, and consumers are often shocked when they see such information. When two previously unrelated information became linked, the brain seemed to re-understand something, so it became a shock.
Such copywriting is often the part that finds the consumer has become the consensus, and then goes the other way.
For example, there's a shampoo that's gone the other way, hitting "Washed your hair all your life, have you washed your scalp?" "A sudden reversal of people's fixed understanding of washing only hair for hundreds of years suggests that consumers can solve the underlying problem only by washing their scalps."
In a word, your point of view should be different from that of the public, and it is not the same as the public's point of view.
Making extremes is usually the point where one thing can reach the extreme, and people who see this type of copy title usually want to verify that it's not what you say.
For example, a main sound function of the game headset, not so much "headphones and you fight to the end" as "next door decoration, can also hear the enemy's footsteps"
Last but not least, there is a call to action. People love your pictures and read the copy, and now they're ready to take action. You can then add a CTA (Call to Action) call to action button at the bottom of your ad to tell people what to do next.
Facebook offers a number of high-quality call-to-action options, including Book Now, Contact Us, Learn More, and Sign Up. Choose the right call to action based on your chosen advertising goals.
In addition to the temptation to promote prices, using phrases and phrases that represent time (such as "today," "now," or "this week") can add urgency.
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