Marketing Cases . . . How Facebook Ads Can Do 16 X-e
The global economy has been in turmoil over the past year, but the outlook for cross-border e-commerce remains strong. So, as one of the important categories of cross-border e-commerce - clothing category, how should brands do a good job in global marketing promotion?
Here's a look at how U.S. clothing brand GANT, Korean e-commerce platform Brandi and Pakistani fashion retailer Gul Ahmed used Facebook advertising to promote their marketing, and what they've achieved.
▍Brand Story: New Haven Manufacturing
▍Brand Goal: Increase Online Revenue
2.5x increase in website conversions
Revenue up 2.3x
16 times return on advertising
Link clicks up 2.2times
Brandi, a South Korean e-commerce platform, partnered with public figures in the fashion industry to launch a campaign featuring brand edit advertising, resulting in a return of 11.8 per cent on advertising.
12% increase in return on advertising spending
11% reduction in cost per purchase
Single8% reduction in web browsing costs
▍Brand Story: Local Fashion Leader
▍Brand Objective: Global Growth
▍Solution: Looking for the frontiers of fashion
▍Success: it's about expanding its success
Compared to the previouscampaignIts website has increased its website's transaction price by 2.2 times
16% increase in return on advertising
With the previouscampaign2.3 times more purchases of its website compared to
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