One piece of advice on Facebook ad serving


There is a month did not contribute, mainly in June really busy . . . First the festival, after the festival sick, and then move ... , alas, all kinds of things, because recently have been engaged in Facebook ads, so this time on Facebook ads and my own some understanding, operation steps, plus the recent effect of their own delivery is also good, today in this side to do a share, Nonsense is not much to say, the following body.

 

First you have to:

 

 Learn about social remarketing

 Create a Facebook custom audience

 Run Facebook Remarketing Ads

 Some suggestions

 

First, understand social remarketing



1. Let users visit the website through other channels, including: SEO, SEOM, social promotion, email promotion and other channels;


2. After the user visits the website, if the website has a Facebook ad pixel installed, the user will be tagged cookies;


3. Use Facebook's Custom Audience feature to define your audience;


4. Develop relevant ads, the types of ad conversion sedatives have the following;


 

5. Order is generated!

 

● Set up Your Custom Audience first, find the Audience button in Ads Manager, and select Your Custom Audience


 


 Next, create a custom audience that you can define the types of audiences include:

 


If you use the customer email list, paste the mailing list directly on or upload a .txt or .csv file for import.


To define the audience for website traffic, you need to follow Facebook's pixel tracking code first;


Define app activity, you need to install certain apps on your Facebook page, and define audiences who use apps;


Interactive Audience, define the list of people who watch Facebook videos, or define the audience list created by people who have completed the Facebook lead ad form.


 Then define a more accurate audience and use Facebook ads "custom composition features"

 


For example, if you want to sell a male user's product, you can block female users when you run an ad, and vice versa. Exclusions can narrow your delivery audience and make your ads more relevant and attractive.

 

Third, the launch of Facebook re-marketing ads

 

Upload an image or video, write a copy of an ad that appeals to users, and then use a custom audience to deliver your ads more accurately.

 

Fourth, some tips on optimizing ad posts.

 

● Push post

 

Recommended ad ideas


90 text characters


Image scale: 1:1


Image size: 1200 x 1200 pixels


 Promote the Home


Recommended ad ideas:

 

90 characters


Picture: 2.7:1


Picture specs: 1200x444 pixels

 

 Attract more visitors to your website


Recommended ad ideas:

 


Title: 500 characters


 LINK TITLE: 1-2 LINES


 Domain link: 1 line


 Description: 2-3 lines


 Image scale: 1.91:1


 Image scale: 470x246 pixels


 

 Website conversions


Recommended ideas:

 


Text: 90 characters


 Link title: 25 characters


 Image scale: 1.91:1


 Picture specs: 1200x627 pixels


 

Today with the help of Xiaobei's WeChat public number to share this side, recently in the research to build a station - if you are interested in looking at the comments, I will next time share some different articles about the station.






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Hands-on teaches you Facebook ad settings

How do I prevent Facebook ad accounts from being banned?