"Real practice" Facebook ad format detailed


Facebook's current ad formats are diverse, and it may not be very clear to advertisers what the ad formats are;What are the specifications of the format; there is no accurate choice of ads that are appropriate for your brand; so now YinoLink Ino introduces you to the next few common types of advertising!



Tips

1. In order to create a better experience for audiences and advertisers, ads run on Facebook, Instagram, and Audience Network must be reviewed.Text in ad images above 20% may not be displayed。 (Ad images such as book covers, album covers, etc. are not subject to this restriction)


Click here to start a picture text check

https://business.facebook.com/ads/tools/text_overlay


2. At present, there are 9 kinds of Facebook advertising formats, namely, image ads, carousel ads, boutique bar ads, instant experience ads, video ads, slide ads, catalog ads, fast-shooting ads, lead ads, general e-commerce advertisers often use video ads, carousel ads and boutique bar ads, Different ads are available for different businesses, and the following three ad formats are described in detail below.



Video ads

Video ads let you show your products, services, or brands with videos. You can also create video ads in Ads Manager or boost posts with videos from your Facebook Page. Video ads can be served on Facebook, Instagram, Audience Network, and Messenger.


You can also use video ads:
  • Show your product, service, or brand in or from different locations on or off Facebook.You can run video ads to locations like Facebook Feeds, Instagram Snaps, or Messenger Inbox. Video ads support multiple aspect ratios, depending on the layout. When you use asset customization in Ads Manager, you can also show different creatives.


  • Get your audience's attention quickly。 Create videos of 15 seconds or less to engage viewers and tell brand or corporate stories.


  • Pass a message。 Deliver a clear, simple message that lets users take action after viewing your ad, such as buying a specific item or visiting a website.


Video ad creation process


Here's whatFacebook video ad creation process, you can create them by following these steps, or you can watch the video sing sings below to create a Facebook video ad.PointClickOriginalWatchMore videosOh, yes.



1. In the "Advertising Identity" here, select the appropriate home page, if there is no FB home page need to create


2. At the advertising level, click on theCreate an adSelect single picture or video


3. Select Video/Slideshow


4. Fill in theBody】、【Ad titleinformation


5. Fill in theUrl】、【Show connections, selectCall to Actioninformation


6. Here's add language, select the appropriate language


7. Here in Conversion Tracking, bind the corresponding pixel code, click on "Publish"


Such a video ad is created completely completed, here are some of the considerations for the creation of video ads, advertisers pay attention to the next Oh

Video requirements:


  • Recommended duration: Up to 15 seconds

  • Recommended aspect ratio: portrait (4:5)


  • Recommended format: .mp4 or .mov or gif, etc.

  • Length of time required for the layout:

    Facebook: Up to 240 minutes

    Plug-in ad bit: 5-15 seconds

    Audience Network:5—120秒

    Instagram Snap: Up to 120 seconds

    Bonus Video: 3-60 seconds

  • Resolution: Minimum width of 600px

  • File size: no more than 4GB

Different video durations and video sizes are adapted to different versions, with the most Facebook and Ins stream ads used by advertisers, and if you're also advertising for both pages, it's recommended that you use a 1:1 ratio of videos and no more than 120 seconds.


Carousel Ads



The carousel ad format allows you to display multiple/segment images and/or videos and corresponding titles, links, or call-to-action in a single ad. Users viewing ads can swipe left and right (phone or tablet) or click the arrow (computer) to scroll through the carousel card.

Carousel ads support a variety of businesses and needs. Advertisers can use this type of advertising to promote real estate, services, activities, etc.

With carousel ads, you can:

  • Showcase a variety of products and direct users to different landing pages.Provide customers with more choices to help increase click-through rates.

  • Promote the multifaceted features of a single productShow product details from different angles to give customers a better understanding.

  • Tell a brand storyTell a great story with a series of pictures and/or videos.

  • Explain the processExplain to users in detail how the business works.

  • Create more space to showShow a large banner across borders to create an immersive ad experience.

  • Highlighting the benefitsIf you are not selling a physical item, you can use pictures and/or videos to show the benefits or results you can bring to your customers.


Carousel Ad Creation Process


Here's whatThe process of creating Facebook carousel ads, you can create them based on the following steps, or you can watch the video below to learn to create a Facebook carousel ad.Click on the originaland watch more videosOh, yes.



1. In the "Advertising Identity" here, select the appropriate home page, if there is no FB home page need to create


2. At the advertising level, click on theCreate an ad, select Carousel


3.Select The Picture


4.Fill in theTitle】、【Descriptioninformation


5. Fill in theUrl】、【Show connections, selectCall to Actioninformation


6. Here's conversion tracking, bind the corresponding pixel code, click on the


Such a carouselAds areCreated is complete, here are someNotes on creating carousel adsThe advertisers' attentionOh, yes.


Tips

1. Each carousel can put a WEB address, so carousel ads are very suitable for multi-product publicity


2. In the creation of carousel ads, you can choose 10 within the carousel map, generally recommended to choose 6, 6 carousel can be displayed in all.


3. The ratio of Facebook carousel ads is 1:1, pixels are recommended to use 1080x1080, the minimum pixel can not be lower than 600x600


4. To check the boxAuto-priority displayBest Performed PicturesandUseYoursHomeAvatar as the last picture card

The best-performing carousel cards will be the first to be shown in Facebook News Feed and Instagram News Feeds;




Boutique Bar Ads


Boutique bar ad formats include instant experiences, and advertisers can create immersive experiences with images as a vehicle, making it easier for consumers to discover, browse, and buy your products and services on their phones. Ads in News Feed will show four items in a single main picture or one main video, and users will open and go into full-screen instant experience when they interact with your ad.

Advantage

  • Increase the rate of discovery of goods on the mobile side: Use videos/images to promote related products and attract users to buy them.

  • Create a smooth mobile browsing experience: Once a user taps an ad, they can browse more items in the full-screen experience of the Facebook app, or learn more about them.

  • Turn demand into sales: Attract interested users to continue shopping on your site or app.

  • For retail and travel advertisers: If you are a retail, e-commerce, airline, or hotel advertiser, you can use videos or images to display brands, goods, or services in boutique bar ads.



Boutique bar ad creation process


Here's whatThe creation process of Facebook Boutique Bar Ads, you can create them by following these steps, or you can watch the video below to learn to create a Facebook boutique bar ad.Click on the originaland watch more videosOh, yes.



1. In the "Advertising Identity" here, select the appropriate home page, if there is no FB home page need to create


2. At the advertising level, click on theCreate an ad, select the Boutique Bar


3. Click on "Choose template", there are shop display, modeling show, to win new customers, customized instant experience four options


4. Fill in theBody】、【Ad titleinformation, choose the way of web link


5. In "Conversion Tracking" here, binding the corresponding pixel code, click on "Publish", ad creation completed


That's what's in today's Facebook ad format, and if you have any questions, you can leave a message with a public number, or contact us (micro-signal: yinolink) for feedback. We will answer your questions in a timely manner in the Public No.


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