Revealed: $10 to start Facebook ad reviews? Is it really that cool?
The second half of this year is said to be cool amazon measures:
Facebook Ads , Artificial Intelligence Messager Chats , and AccurateLy Match target populationforts for release measurements. Now a lot of service providers are doing this, today we will see how this kind of evaluation is.
When it comes to the review brush, don't you think I'm going to say Facebook again, this time it's a step forward, and the fake Amazon review economy, which once thrived in private groups on Facebook and Reddit, now has a new home in public: Facebook ads.
Amazon sellers who want to increase sales are instead buying ads on Facebook, selling "free" products on their newsfeeds, but not entirely free. Sellers offer a full refund of the product, but only if the buyer leaves a 5-star review on Amazon's list.
The more positive reviews the product has, the more purchases it will attract, and it will help sellers get particularly compelling distinctions, such as Amazon's Choice in a highly competitive market.Facebook ads can help Amazon sellers grow and, in some cases, automate their fake reviews.
How Facebook Ad Review Works
Ads direct interested parties to privately communicate information to Amazon sellers;
The Send Message button at the bottom of the ad opens a Facebook Messenger window and the seller starts trading;
Some Amazon sellers use chatbots to automate the entire interaction process.
"Hello! Thank you for your attention! Would you like to test our free portable alcohol tester?" (If so, just click the "Yes" button below the picture to continue.) )
Each question is followed by clickable "Yes" and "No" buttons.
Do you have Amazon and PayPal accounts? Can you review the package within one week of receiving it? Confirm that your first review will be published by June 1, 2019?
After clicking "Yes" in full, the page provides a detailed set of instructions:
Search for specific keywords, find brand names, add products to your wish list, and place an order to buy.
Make sure you don't use a gift card, and you'll get half back within 24 hours. The other half will be returned after you send a review screenshot, but you will have to wait a week for comment after placing the order.
The chatbot warns: "For the security of your account, don't submit review in advance." Because Amazon may think that review is sloppy and untrustworthy.
After describing how it works, what is the specific method?Next, let's talk about the method.
It's unclear how many reviews were directed to Amazon by Facebook chatbots.Untrue positive reviews not only help third-party sellers boost sales, but Facebook also benefits from the fake review economy.According to WordStream, an online advertising consultant, Facebook's average click-through cost in the retail industry is 70 cents.
While it's Amazon's policy to pay or offer free products to attract customers to leave reviews, on Facebook sellers can escape Amazon's discovery.After all, this is the equivalent of a real Amazon customer buying a product and waiting a while before rating the product, so the reviews look real.
An Amazon spokesman said in a statement:"Any attempt to manipulate user comments is strictly prohibited.In 2018, Amazon spent more than $400 million to combat misbehavior, such as commenting abuse and fraud, and asked social media sites such as Facebook to eliminate hundreds of incentives.
While Amazon may become better at capturing fake reviews on its platform, it doesn't have the ability to completely deter outside fraudsters.That doesn't mean Amazon will let that continue to grow, as the facebook team has recently disappeared in large numbers, and Amazon has partnered with Facebook.Now that this new way of measuring has been exposed by the media, Amazon should soon take action!
Careful evaluation, careful to make the million ship!
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