There are foreign teachers how to advertise advertising_Facebook advertising, have to say the propaganda skills
The following article is from Ein , the author has a foreign teacher how to publicize the wide
Ehn Cross-border E-Commerce New Media (ennews.com), focused on cross-border e-commerce, focus on industry information, focus on practice...
Foreign teachers on how to advertise today back to the topic of Facebook diversion, many seller friends recently told Xiaoxiao, Facebook is a social media. The effect of the ad, which has been done on this for so long, is not obvious. In fact, any social media can be very good to promote their own products, the middle will involve a lot of publicity skills ah! Today's little editor and guys share the promotional tips in the Facebook ad!
One, use Google Ads
Before advertising, do a thorough and careful survey of the customer group, to know clearly what information the customer is interested in, which is the information they want to search for? Therefore, it is necessary to use Google's Ads for a keyword survey and analysis.
First, log in to Ads, a drop-down menu appears, the cursor is set on Tools, select select Select Keyword Planner, and click the Search for Keywords button on the right.
After that, there will be a page like below, to do the following;
At the end of the above, click Get Ideas and the page will display a list of top-ranked results. It's shown below.
Use this list to find the search keywords for your target customers. Next, you can launch an ad campaign around these keywords with higher search rates.
Second, for the existing customers to inform
Many sellers have focused on the development of customers on the focus of the new customers, which was originally right, but also can not forget the old customers marketing development, the cost of maintaining old customers will be lower than the cost of developing new customers, if an old customer in your store again to buy more expensive things, your sales are not to increase?
The Radian6/Salesforce survey states that developing a new customer costs five to 10 times as much as retaining an old customer.
The most effective way to do this is to upload a customer's email form on Facebook's ad space.
Let's first see what you do on Facebook.
Sign in to the platform ad, open Power Editor, and click the Audiences tab at the other side of the page.
Then, at the top right of the drop-down menu that appears, click Create Audience.
Choose the type of ad audience you want to create, as the option.
Next, upload a text document or CSV with your customer's mailbox and click Create Audience at the bottom right.
Facebook automatically matches these mailboxes to their user login signed-in information. This creation process is complete. Finally, you will see the confirmation page shown below.
Click the Done button below to complete.
Then select your custom list on your Facebook ad. By bringing the brand closer to the original customer, it can create more repeat customers.
Third, develop more potential customers through similar customers
Create steps: Again, open Power Editor and click the Audiences tab at the top of the page. Click Create Audience at the top right of the drop-down menu to select Lookalike Audience.
In the Source drop-down list, select a Custom Audience, a conversion pixel or a Facebook page. Then fill in the location of the customer you're searching for in the country column, and finally swipe to select the audience size, click Create Audience Create.
After the ad is created, you need to track the results to verify that the resource investment on the social platform is maximizing the return. For example, to analyze whether there is a social platform to the site of the recommended traffic, customer conversion rate, etc. Whether the relevant content posts or blog posts have a certain degree of popularity such as likes, comments, sharing, reprints and collections.
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