To protect the user experience Facebook wants to allow users to decide whether to receive specific ads
"Custom Audience" means:After advertisers upload a specific set of user information, such as a mailbox or phone number, the target audience for the ad is automatically generated.
"This feature is available to all Facebook users and applies to all ad types, not just political or social ads," Facebook wrote in a blog post.”
Facebook added that users can hide all ads from a particular advertiser in the Ad Preferences menu.They also have the option not to watch ads based on a custom audience list.Facebook has promised to make advertising more transparent before the 2020 U.S. election.
To that end, Facebook has previously launched Ad Library to make it easy for users to search for past and current political activities.
Facebook says:"The public can view all ads in one database, which helps to promote transparency in political advertising.”
Not only that, Facebook has added search optimization and precise phrase filtering.In addition, Facebook plans to add a new feature that lets users reduce the amount of political ads they play on Facebook and Instagram.
Facebook has long been controversial over its political advertising policies.In its latest blog post, the company wrote:
"In the absence of legal oversight, companies, including Facebook, can only tailor their policies.Our principle is that, for better or worse, everyone should hear the voices of political candidates, and those words will be reviewed and questioned by the public.That doesn't mean politicians can post their favorite ads on Facebook.Under the community guidelines, everyone is equal, and advertising applies as well.The Guidelines include, but are not limited to:Prohibit hate speech, harmful content, intimidation of voters, or content that prevents others from exercising their right to vote.”
本文编译自 Facebook will soon add a feature that lets users control the ads they see even better。
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Under Apple's new rules, weChat's iOS version of the appreciation feature was turned off to support the public number via two-dimensional code transfer.
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