What data do you need to see when you're running a Facebook ad?
Bid algorithm for Facebook ads
Take advantage of data analysis tools
Steadily improve your ad performance
According to this formula, the total value of an ad has three factors:
Projected rate of action
Ad quality and relevance
Among the three factors that affect the total value, ad bids and expected action rates represent the maximum search for high-value audiences, while ad quality and relevance represent optimized audience experience.
To sum up, there are three ways to get your facebook ads to win quality impressions:
1, improve the expected rate of action
2, improve the quality and relevance of advertising
3, improve the advertising bid
Work to do good things must be the first to benefit its instrument
Many people do Facebook ads, do not know how to look at the data, where to see the data, in fact, in Facebook's ad analysis background, there are some good data analysis tools can help us to analyze data.
1, "View Charts" function
The View Charts feature lets you see specific performance performance (historical trends in ad's performance data), demographics, and page.
2, "Check" function
The Check feature sees data such as coverage, competitiveness, overlap, and more for ad groups.
Often a friend asks what data to judge an ad to continue running, there is no need to continue to increase the budget, the data provided here can provide reference, legend:
When the proportion of first-time impressions continues to decline, indicating that this audience pool is small (this is to be combined with the audience coverage ratio), or this group of users are very low activity, or interest mismatch, it is recommended to replace the new audience.
When different ad groups are heavier, the higher the overlap in bidding, the more wasteful the relative money will be. This can be detailed to see which adset overlap is high, the integration of the audience is good.
"Auction intensity" can reflect some market and bidding ability, such as entering the Q4 season, if the same bidding strategy, relative to the summer, the bid competitiveness of this advertisement becomes weaker.
This is when you need to consider improving your advertising competitiveness, replacing new attractive materials, or increasing your bid.
3, do not use science online view delivery results analysis
For advertisers with many ad accounts, but online conditions do not allow or require real-time account data to follow up, here is a very useful tool for everyone:SinoClick
It can customize data reports, regularly send you visualization reports to your designated mailbox, ad performance data at a glance, visualization is strong.
If interested, you can scan the use (there is a facebook ad can be scanned)
In addition to customizing advertising data reports, the company also offers a number of competitive services.
Go to Discovery - "Take a look" And browse "Friends are watching"
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