What does Facebook Ad Format look like for ads?
1. Vision is the most important element to catch people's attention when browsing.
2. Visual lying is the most important copy of the description of the product e.g. pricing/discount/exclusive offer, etc.
Here's a look at the form of advertising and the considerations
1.Carousel Ads, a single ad space put 3-10 images or videos to display products or APP, users can choose to slide pictures or videos to view products, and video ads compared to the advantages of multiple landing pages, can display multiple products. (The image form required for carousel ads must be square, and the recommended size format is 1080 x 1080, 600 x 600 or 800 x 800 is also a more common format.) )
2.Boutique Bar Ads, the ad will show a picture or a video, and then the following display of more than one product picture, so that users can see the ads, but also can see the details of the product information, which can increase the conversion rate of the ads, boutique bar ads more suitable for the mobile shopping experience.
3.Video ads, in the form of video to express advertising, favored by users, easy to accept, can vividly tell brand stories, greatly improve brand awareness. Will be the form of your page creatives in the future.
Video ads allow you to display goods, services, or brands with video.You can create video ads in Ads Manager or tweet posts that contain videos from your Facebook Page.
Where Facebook video ads are shownIn:
Facebook、Instagram、Messenger 和 Audience Network上
Requirements: Aspect ratioFor4:5, 2:3, 9:16, 1:1, or 16:9,The video duration is1min, push post unlimited
Note: In addition, there areInstagram video ads, Ins video placements in ins story, Ins dynamic this part,The aspect ratio is 1:1 and the video duration is 15s.
4.Full-screen ads, refers to the combination of pictures , videos , buttons , text blocks , and merchandise series , however this form of advertising only supports Facebook mobile use . Note that the full-screen format only supports Facebook Dynamics (Mobile) and uses at least two carousel series or videos.
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