What to do when facebook ad background order amounts don't match the Shoppingify background order amount?
Recently, a number of Shopify sellers have responded by promoting the site through Facebook ads, only to find that the number of orders in the Facebook ad background is not consistent with the number of Shopify backoffice orders.This has caused a lot of trouble for the calculation of sales and the performance of employees.
Therefore, many sellers are asking, what is the cause of inconsistency, the seller should be based on which data?
This article analyzes in detail why Shopify's background and Facebook back-office data are inconsistent, and how we can fix this.
There are four main reasons for the data difference:
1. The customer refused to pay or cancel the order, or multiple payments were caused.
When a person touches the payment interface multiple times, Facebook records two order launches, while Shopify background records only once, which should be based on The Shopify backoffice.
2. Pixelthe mix.
When a website uses multiple Pixels or multiple sites share a Pixel, the data is not allowed. Therefore, it is recommended that one site use one Pixel and do not share multiple sites.
3. ShopifyBackground data delaycause.
Typically,Orders placed in Facebook sales channels appear on the Order page in the Shopify background about an hour after placing the order, but sometimes there is a delay.
So if you track it with a one-day window, you'll find that Shopify's back office order amount sits inconsistent with Facebook's back office amount. So it is more accurate to choose the sum of 3 days or 1 week scans for comparison.
4. The time window is inconsistent.
We're going to check that the reporting tool conversion statistics time window in both tools matches.
By default, the statistical time window for Facebook conversion reports is set to "1 day after viewing an ad" or "28 days after clicking on an ad."If you only choose to click for 1 day, the data will naturally vary. Therefore, the time window for both traces must be set to the same.
Therefore, when there is data inconsistency, first pull the long window and compare it with the total data for 3 days or 1 week.
If there is a difference, confirm the use of pixel pixels, check that Shopify and Facebook time windows are set in the same way, and finally check if there is a rejection or multiple user initiated checkouts.
Of course, the data is inconsistent, it is likely to be caused by a number of reasons, to be combined to see.
FollowingLinks can also help you understand why conversions vary between Facebook ad reports and third-party reporting tools, and help you understand and analyze the causes of inconsistent data.
Finally, I wish the sellers every day burst single, strip volume!
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