6 tips to teach you how to upgrade your Google ads

Google is the largest and most influential search engine on the Internet. You can imagine how well your ads will work on Google. But Google ads are also very expensive, both want to low advertising costs, but also want to make ads good results, high traffic conversion rate, how to do?

Without a good ad delivery strategy, it's hard to do this. As a result, this article will provide six Tips for Launching Google Ads. Help the start-up and sellers who want to improve their ad data.


  Tip 1:Dig deep into the audience of remarketing ads  

We know that the benefits of remarketing advertising are very substantial. The secret to the success of Google's remarketing ads is that its remarketing audience is detailed. If you're running remarketing ads for customers who've previously visited your Page, it's still good, but to be truly successful, you'll need to narrow your goals further.

You can break your target audience again into: customers who visit the Page's customer and product details page, and so on.

That way, your ads can be pushed to consumers who are interested in buying. The more specific the segmented audience, the lower the CPC cost and the higher the conversion rate.

So how do Google remarketing ads segment audiences? You can view traffic or consumer behavior with Google Analytics, as shown in the following image:
With this data, you'll know where consumers are after they enter your site. With this data, you can create a more segmented audience, making your ads more targeted, and increasing conversion rates.

In short, the more segmented your audience is, the better your ad will have a high conversion rate at low cost.

  Tip 2:Smart use of long tail keywords  

Keywords are an important part of the google ads. Competitors more general keywords, not only need to pay high click-through costs, access to less target traffic, conversion rate is also low. This is the time to suggest that you run long-tail keywords ads.
For example, if you're selling leggings, you decide to bid on the keyword "leggings", which will be very expensive and the traffic you're bringing in isn't necessarily what you want. But if you use long-tailed keywords like "where to buy the best yoga pants," while search volumes are low, there are fewer competitors and the cost of running ads is lower.

You can create more personalized ads based on consumer-specific search terms.
In addition, you can expand the search term more specifically, with fewer competitors, lower CPC costs, and higher conversion rates.


  Tip 3:Combine In-market audience with remarketing ad audience  

After mastering these two basic techniques, congratulations on your upgrade to the second level.
First, explain Google's In-market audience.
Simply put, if a consumer has a sign to make a purchase decision, he is an In-market audience.

Google determines whether it is an In-market audience by:
  • Number of times a user clicked on an ad and its conversion rate
  • How often you visit a web page
  • The content of visiting a web page
(Pipeline address: https://www.youtube.com/watch?v=T1Qv9xrRHew)

Remarketing with in-market audiences isn't that complicated, you can find in-market audiences in any Google search ad and create a remarketing list.
Find in-market audience:Targeting > Interests and Remarketing > In-market Audiences. 

Re-layering your in-market audience through remarketing is actually further narrowing your audience to consumers who are really interested in your product.
How the process works:Keep your ads relevant , reduce CPC costs , improve conversion rates.

  Tip 4:Customize Google Similar Audiences   

Everyone knows that Facebook ads have similar audiences, so have you tried creating a similar audience for Google? In fact, you can customize similar audiences with the types of products that potential consumers are interested in and the media apps they use.

Method:Open audience list→Custom→Interests & Remarketing→Custom Affinity Audiences


  Tip 5:Smart use of Google RLSAs  

Then there's: target your ad to a specific audience, adjust your ad auction, and get targeted traffic. RLSAs play an important role in achieving this goal.

A brief explanation of what is RLSAs? RLSAs are short for remarketing lists for search ads.Remarketing Audience list for Google search ads。 I'll give an example of what RLSAs can do.
Example 1:
If you're running Google remarketing ads based on traffic and user behavior, you can create a new RLSAs that can be segmented against people who have already purchased products based on the product they purchase or the average order value.

Example 2:
Another way to make effective use of RLSAs is to bid on keywords in competitors' remarketing ads. In this way, you can precisely deliver ads to consumers who have purchased similar products. Next, creating a list of RLSAs for customers who have only purchased products can significantly increase conversion rates while ensuring that the ads you run are profitable.

The clever use of rlSAs lists is an important factor in distinguishing competitors and can have a significant positive impact on your earnings. But note that, like other advertising elements, you need to constantly adjust and test the RLSAs list.

  Tip 6:Integrated marketing across channels  

Successful sales will tell you that if you want a lot of traffic, you need to develop an off-site marketing strategy. But to be successful, advertising on Google and Facebook is not enough, and you need to integrate marketing across channels.
SoSuggest edding Google ads with Facebook ads。 The premise of the combination is thanks to Google's RLSA list. Benefits of this:
  • Being able to target consumers with Facebook's precision in Google's campaign
  • Integrate advertising elements across channels, such as titles
  • Increase the conversion rate of Google ads with Facebook ads, and vice versa
  • Upgrade your Google ads with remarketing ads

Suppose you've attracted enough potential consumers through a similar audience for your Facebook ads. ThenCreate an RLSA list based on a similar audience on Facebook to run keyword ads on GoogleThe likelihood of consumers converting to customers will be greatly increased. Because it can pinpoint potential consumers who may want to buy your product and are already familiar with your brand.



Don't know what to do when you create a cross-channel ad for the first time? Don't worry, the next thing you can teach you how to actually do it.

Step 1:Create a Facebook awareness adto attract potential consumers. Be careful to exclude customers who have visited the site;

Step 2:Transfer Facebook audience to Google AdsUsing the UTM tag in Facebook's ad group will link ad clicks to ensure Google Analytics;

Step 3:Based on google analytics analysis,Create a list of RLSA audiencesAnd then, based on this list, create a Google remarketing ad. Note that you use the keywords that have the highest conversion rate in your campaign.

Step 4:Use ad groups to bid and create more targeted ads based on the traffic generated by Google's remarketing ads.

Here are six tips for running Google ads. Feel free to share your experiences with us in the comments below.

Disclaimer: Reprintthis of this article shall not modify the title and the original text, and retain the source and link to the original text.

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