Classroom Notes 4 - Google Advertising Advanced Operational Strategy (Amazon)
1, guest background
Charlie Charlie, former head of off-site diversion operations for listed companies. Currently for some companies to do operations consultants, handsome one. Tech Man is one of the main members of ada's cross-border marketing circle.
2, the idea and method of drainage outside the Amazon station
Google or any other platform can't do this four steps.
When doing an external drain on amazon, consider 👆 these four steps.
Important:Directly importout traffic to Amazon, the conversion rate and Amazon station will have a relatively large gap. So do amazon's off-site drainage, and have a landing page to filter users who just want to know, leaving more interested users.
Through the stand-alone station and some plug-in features, some buyers of user information: such as mailboxes, etc. to stay in the independent station, we can then reach the user by mail and other means.
Getting mail is more important than getting sales:
1. Mail can keep in touch with customers
2, mail can easily promote discounts
3, mail can build a brand, form their own customer base
4, reposition your audience on Facebook
There are several benefits to establishing conversion tracking on landing page:
1, know what keywords work
2, the cost of each conversion
3, conversion rate
4, tracking conversion events
Viewpoint: If directly with off-site advertising directly to Amazon products advertising, platform background direct monitoring, very extensive. Not recommended.
Google's Advertising Form: 1, Search Ads 2, Shopping Ads
Recommendation: Shopping ads
Compared to search ads,Shopping ads are graphic ads, contains a lot of pictures, promotional information, text, prices and other merchandise information, shopping ads more attractive to potential users. Conversion rates are higher.
Practical shopping ads, as compared to search ads, need to upload items to Google merchant backstage.
1, Google Basic Stakes original price 699 is now free.
2, shopping ads optimization: 7000 words,
The point of attention to be noted in operation search ads, copy material is the core of the ad
1, use keywords in advertising
2, join the call-to-call term
3, join attractive promotions
4, the title capitalizes all the words
Stand-alone station, recommended for shopify
Shopify background has a lot of useful plug-ins
SMS Marketing with smsbump
Amazon Product Import ryviu Import Amazon reviews are imported to shopify for free
pagefly can edit any page With a free version can be designed beautifully
Once the landingpage page has been designed, it is:
There are mailbox collection features, links to Amazon, and features to showcase products.
This can be collected from user mailboxes.
Promotional information, limited-time discounts, etc.
Google Ad roi 10
Shopping Ads Roi 7
1, there is no stand-alone station, only one product, need shopify?
A: Recommended cudelandingpage
2, hit Google shopping ads with which product
A: Choose the cheapest product to Google to advertise
3. Google's advertising budget
A: The budget is $10 a day to test, not as high as Facebook. Start at $10. So are shopping ads.
4. Is Google advertising more expensive than Amazon?
A: Amazon may be a little more. Traffic is not the same nature. Amazon is e-commerce traffic.
5, shopigy how to ship
A: Background settings. It's similar to Amazon backstage.
6. The difference between worldpress and shopify
For:Xiao bai recommends using shopify ,Worldpress needs to understand technology development.
7. Why choose low-priced to do the launch?
A: It can be understood as drainage.
8, what are the means to optimize the quality of Google keywords
A: Ad relevance, keywords, landingpage, copy
What's the difference between 9, magento?
A: Suitable for many skus, the system is stable.
10, can the initial competition words be done?
A: The big words of the competition are not recommended. It's too expensive. There may be a lot of garbage flow. Recommend some long-tailed words. Such as model. E-commerce words.
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