Google Ad Optimization Full Tutorial (1)


Google ads actually a lot of people like it, a lot of people hate it.

For newbies, Google ads may feel like a huge gold mine, but when you're really starting to run, you'll find too many problems:1, no click, money can not spend out. 2, the money was spent, but no conversion. 3, there is a transformation, but not profitable and so on.

There may be many reasons, can not just say that the delivery of the skills of the problem, it may be product selection problems and so on, but in any case most people for Google advertising skills or some basic knowledge is almost blank, I hope that through the following tutorials to let everyone have a more comprehensive understanding.

  • What is your marketing purpose?

The target of search ads: sales, potential customers, website traffic.

Sales: Our e-commerce sites generally choose this option in order to let customers place orders on your website.

Potential customers: mainly let customers submit e-mail or contact information, is conducive to us later to do mail marketing.

Website traffic: Attract potential customers to your site.

The goals of display ads: sales, potential customers, website traffic, product and brand intent, brand awareness.

Sales: Basically the same sales capabilities as search ads, but can be used for remarketing.

Leads: The search for ads is essentially the same as searching for leads.

Website traffic: Attract potential customers to your site.

Product and brand intent: attract potential customers to understand your brand in depth, generally large brand merchants apply.

Brand awareness: to enhance the user's awareness of your brand, the general main push brand of business applicable.

The goals of shopping ads: sales, potential customers, website sales.

Sales: At present, many e-commerce sites preferred promotion methods, set up simple, conversion rate is relatively high.

Leads: Attract potential customers to submit email or sign-up information.

Website traffic: Attracting access to potential customers.

Targets of video advertising: potential customers, website traffic, product and brand intent, brand awareness.

Leads: Attract potential customers to submit email or sign-up information.

Website traffic: Attracting access to potential customers.

Product and brand intent: attract potential customers to understand your brand in depth, generally large brand merchants apply.

Brand awareness: to enhance the user's awareness of your brand, the general main push brand of business applicable.

  • Location: Just select the country or region you want to run


Geographical location, here pay attention to the following, a lot of people react, I clearly selected the United States, but why a lot of India, Pakistan's national traffic in, in fact, you just set it up.
In targeting, because the default options are "users who are located in your designated geographic location or interested in them", the problem is "users who have shown interest in them", and only users from other countries are interested in your product, so Google will show them your ads, so please check" Search for users in the geographic location you specify" on it.

  • Bid strategy and budget:There are automatic bids, manual bids.

Auto Bid: You can't bid on a single click, but you can control your total budget per day, and Google automatically optimizes your bidbased based on the data.

Automatic bid types include: get as many clicks as possible, target impression share, target cost per conversion, target return on ad spend, and maximize conversions.

1, try to get as many clicks as possible: It's mainly used to increase the number of visits to the site, you can set a limit on the cost per click, Google system based on your daily budget to try to get as many clicks as possible.

2, Target Impressions Share: Increase impressions, which apply to search ads, can make your ads occupy the first page ad position, but often require a larger budget.

3, target cost per conversion: applied to search or display ads, e-commerce site for each customer to set a single conversion cost, but often the cost set low no traffic to come in, it is recommended that the target per conversion cost left blank, let Google automatic optimization.

4, target return on advertising expenditure: to put it bluntly, it is the rate of return on input spending and output that you control.

5, maximize conversions: Get more conversions within your budget.

Manual bid: This is well understood, is to manually determine the maximum single cpc bid.

  • Make sure your ads are shown

Many novices run ads when there is always no traffic, no display, how to do?

For example if you are a store selling clothing, then a good advertising structure is like this.

Women's wear: Create a campaign, create one or more ad groups: skirt ad group, women's coat ad group, and so on.

Each ad group creates at least three ads, and Google explicitly requires each ad group to create at least three ads so that the system can best be optimized to ensure that the ads are shown.

Men's: Create a campaign, ibid.

Children's wear: Create a campaign, ibid.

  • How to create an ad


A successful ad copy, must stand in the user's point of view to think about what the user needs.
Later I'll write down the copy of the copy.

Also pay attention to a few points:

1, the ad title must contain keywords.
2, the ad copy to match the landing page.
3, because there are more mobile customers, so you can consider specially producing the landing page of the mobile side, and then run mobile ads.

  • Add a budget


Budget this piece, fill in $5 and $50 is a comparative difference, if filled out $5, the system may give with very little opportunity to show, it is recommended that everyone can fill in the high point of the budget.

  • Add additional information


Add-ons to your ad help increase your ad's click-through rate, and it's free to add and give customers more trust in you.

Generally, the following three additional information to add:

1, sitelinks: You can add some pages that customers want to know most about, such as payment methods, shipping methods, and so on.

2, promotional information: write some attractive information, such as parcel shipping, discount promotion, new customer discounts and so on.

3, Structured Summary: It appears under the ad text as a title, making it easier for users to see.

After the ads run up, out of the data, we can optimize the next, the next will write how to let your ads continue to attract users, please look forward to!