In essence, Google is also an advertising agency, and pursuing business interests is necessary. And Amazon, Microsoft and Snapchat's eye-opening look at the advertising market has also made Google feel threatened. Data show that Amazon's share of advertising in the market will reach at least 4.5% in 2020 and will continue to grow rapidly, and because Amazon is an e-commerce platform, its advertising has far more purchasing power than Google'.
But now users are talking about Google's medical ads, much of which is due to Google's mismanagement of users' expectations. In the beginning, what made people accept Google's ads? It's an automatic pop-up, unbridled pop-up ad. Now, what makes it unacceptable for people to take risks with Google's medical ads? It's google's once uncontaminated page. From the initial advertising quality ranking, to targeted advertising, in the face of Google's changes in medical advertising, we also have to face up to the dilemma of search advertising.
In fact, what really causes users to hate is anachronistic junk advertising. For advertising, especially digital advertising, users can understand and tolerate its existence, after all, advertising is still an irreplaceable profit system, not to mention, search is a very purposeful action, it is difficult to say that users have no consumer motivation, so, advertising has played a role in meeting the user's desire to consume.
But what people need does not mean that the user's needs can be exploited, and the user can be hurt.
As for how Google's ads are placed, Neal Mohan, Google's global vice president, said, "We believe we've found the right direction: wherever the audience is on the Internet, just show the right ads to the right audience, at the right time and place." "
It's just that"Appropriate", whether it is targeted, or see stitches, it is worth a good discussion.
1Titanium Media, Product Business Review, etc. 2016 Top 10 Authors;
2 The judges of the Tiger Whisper Award;
3 Author: Best-selling author of "Mobile Internet and Business Opportunities under the New Normal";
4 Business Business Review, Sales and Markets and other nearly ten magazine writers;
5 Titanium media, interface, tiger sniffing and other nearly 80 columnists;
6 "Brain artist" (brain craftsman) concept proposer, has evolved into "self-media", become an industry;
7 He is now the author of "Today's headline Question and Answer", a number of technology intelligence companies communication consultant;
1Artificial Intelligence , Blockchain , Automotive Industry Chain , Content Entrepreneurship - New Retail
2 E-Commerces , New Media Marketing , New Media Marketing . . . SaaS Enterprise Services Home Industry - Community O2O
3Smartphones - Net Reds Sports IP , Internet Finance , Drones
4The Sharing Economy . . . Live, Short Videos , Traditional Enterprise Transformation