Google removes nearly 600 apps from Play Store that violate ad policies
Google announced it had removed nearly 600 Android apps in its official game store that violated two advertising policies.
Google removed nearly 600 Android apps from the official Play Store that violated two advertising policies and banned the same apps as Google's AdMob and Google's Ad Manager.
"As part of our ongoing efforts, along with the technology we helped develop - today we announced that nearly 600 apps have been removed from Google Play storage, banning our advertising earnings platform, Google AdMob and Google Advertising Manager, for violating our destructive advertising policy and not allowing gaps." Google's announcement says.
These apps violate destructive advertising policies and prohibit gaps policies that prevent mobile ad fraud.
Google's policy on its policies does not allow apps to contain deceptive or destructive ads. Ads must be displayed in app services and technology giants consider ads to be part of any app as part of the app. This means that the ads displayed in the developer's app must comply with all Google policies.
Here are the disruptive advertising concepts described by Google in its policy:
Ads should not be displayed in a way that causes unintentional clicks. It is prohibited to force users to click on ads or submit personal information for advertising purposes before using the app fully. The policy reads.
Gap ads may only appear within the app that serves them. If your app displays interstitial ads or other ads that interfere with normal use, those ads must be easily deleted without penalty. "
Many users have noticed that some apps advertise on mobile devices when users are not active in their apps, and google policy clearly does not allow this behavior.
We describe these ads as "out of context" because they can be displayed in full screen at inconvenient times, for example, when users are visiting their mobile browser, they are performing different tasks.
"This is an intrusive operation that can lead to a poor user experience that often disrupts the functionality of critical devices, and this approach can result in unintentional ad clicks, wasting advertisers' expenses." For example, suppose you accidentally ran a full-screen ad while trying to make a call, unlock your phone, or use line-by-line navigation in your favorite map app. Continue the announcement.
"Malicious developers are becoming more savvy in deploying and blocking disruptive ads, but we've developed new technologies to protect against this behavior. "
Google revealed that it had recently developed an efficient machine learning-based method to detect when apps display out-of-context ads, using the innovative technology to identify and remove malicious apps from its Play Store.
Using machine learning, Google is now able to detect when apps display ads outside the context. This method helps find apps that have been removed from the Play Store.
"We are moving forward, and we will continue to invest in new technologies to detect and block emerging threats that can generate ineffective traffic, including disruptive advertising, and find more ways to adapt and develop our platform and ecosystem policies to ensure that users and advertisers are protected from bad behavior." The post concludes.
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