Google uses machine learning to crack down on annoying app ads
Officials have removed nearly 600 apps that have been installed more than 4.5 billion times.
The Google Play Store is a very open platform, and while it's a good thing for users and app developers, there are some "misplaced" people who can load the platform's open loadMalicious programsOrNasty adsTo the software.Google announced today that it has removed nearly 600 apps from the Play Store - and has banned them from profiting from AdMob and Ad Manager - because the apps that were removed repeatedly violated two policies on advertising, including "disturbing ads" and """ Interstitial ads that are not allowed.According to theBuzzFeed NewsReported that the batch of applications has been downloaded and installed more than 4.5 billion times.
Google defines disruptive ads as ads that affect the operation of the device, or ads that pop up on apps that users don't often open.For example, when a user unlocks a phone to make a call, an app may be triggered to place an ad on a full screen and block the main screen.These pop-up Windows ads not only affect the user's experience - and eventually advertisers are more likely to pay for the ad.(Google says advertisers affected by the app removal will receive a refund.) )
Google says the Play Store uses a new machine learning algorithm to detect when applications are in violation of a policy of disruptive advertising.This program will help officials in-depth analysis and determine whether the developers and publishers in the process are "recidivists".Google's Senior Product Manager for Ad Traffic and Quality, Per BjorkeBuzzFeed NewsAfter first detecting the breach, they will notify and warn developers and allow them to correct the problem, and officials will take tougher action against those who break again, it said.Cheetah Mobile, for example, which had been in trouble before, was eventually banned from the Play Store, and all its apps were forced off the shelves.
It's encouraging that Google is working to improve the play store experience.It is hoped that this machine learning strategy will block any application with malicious programs and interference in the future to ensure that the user's devices are protected from infection and attack.
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