How do I set up conversion tracking for Google Ads when I run my Google Ads?
The only purpose of Google ads is conversion rate, no conversion rate of advertising is to play hooligan!
Google will ask you before your ad is run.Including:
The click-through rate of Google's spot ads is an important measure of the effectiveness of ads, but conversion rate is the ultimate goal of advertising. Higher conversion rates mean we'll receive more inquiries and registrations, so this metric is the top concern for all advertising companies. So how does a company improve its conversion in the process of launching Google Ads? Where to start optimizing your account when Google's ad delivery isn't ideal? Today, we talk about 6 metrics about boosting conversion from the account's campaign and ad group level!
1. Sub-device viewing effects
If we find that the click-through rate of an ad is lower on the PC than on the mobile side, we need to see the effect by device. Find out which device (PC/mobile/tablet) the problem is, with different optimization strategies for different devices.
2. Check search partners
Did you know that not all of the clicks your ad generates from Google Search? Google also has a number of alliance partners, such as ask.com and aol.com. Both are foreign search engines, and because they are Google Search Partners, your ads can also be displayed on these sites. The same is true of products built into Google's search engine, such as Google Maps.
So we also have to keep an eye on the partner click-through rate. When a partner has a high click-through rate, but the conversion isn't ideal, consider whether to keep your ad there. If you want to turn this off, you can uncheck Including Google Search Network Partners in The Delivery Network in your campaign settings.
3. Share of impressions missed as a result of the budget
One thing you also need to see frequently at the campaign level is "Lost Impressions on budget." For example, this metric shows a 30% value, which means that your ads may show in the morning, depending on how you set your budget for your campaign, but because the budget runs out of time, you can't continue bidding in the afternoon, and 30 percent of your ads don't show up because of a budget low. If your campaign's conversion results are ideal, you can increase your ad coverage by increasing your budget.
The viewing methods are: modify the "columns" of your campaign, find "competition metrics," tick "Share of impressions missed on budget on the search network" and "Share of impressions missed on budget on the display network."
4. Adjust your budget in time
If we know from the data from the previous point that we need to increase the budget, then we can then re-budget at different times of the day. We find the Tools in our Google Ads account, select Predefined Reports (Dimensions), and Select Time to see how much time has been spent within the time frame.
At this point, we can reduce the bid for the "spend more effect" period, or create a new campaign individually, increasing the budget for underbudgeted periods.
5. How your ads are served
If you don't want to increase your budget yet, you want your ads to show up throughout the day. Then you'll need to select Standard in your campaign's "how to serve" to make sure your ads run as "standard."
Or, if you find that your campaign doesn't end up running your daily budget, you can choose To "accelerate" to address the "below-home bid" issue in your account.
6. Share of impressions missed as a result of ratings
This metric reflects the percentage of impressions that ads fail to get due to poor ratings, where ad ratings depend on bids and quality scores. For example, this metric is 20%, which means that in customer searches that match your keywords, 20% of your ads fail to get displayed because of their ad ratings.
This metric is viewed by looking at "competition metrics" in the "columns" of your campaign, ticking "Share of impressions missed for ratings in the search network" and "Share of impressions missed for ratings in the Display Network."
For advertisers doing Google AdWords, improving Google's ad conversion rate and reducing the cost of a single conversion must be two of the most interesting things. According to Sitewit, the average turnover that merchants can generate for every $1 they spend on AdWords after careful analysis is $2. However, it is worth noting that if you are not well prepared, blindly investined in advertising is likely to cause huge losses to the enterprise. But it's not necessary to be skeptical of AdWords for fear of losing money, and Google AdWords still gets the highest conversion and return on investment, according to the Marketing Key Performance Indicators (KPI).
Let's take a look at the best ways to increase Your Google AdWords conversion rates next!
First, reverse design purchase path
With the reverse purchase path, you need to consider not only the end result, but also select keywords, write ad copy, and adjust the target page to achieve the ultimate goal of the conversion action.
The customer's purchase cycle typically has five stages, namely, brand awareness, brand consideration, display of interest, preference, and purchase. At each stage, your customers ask different questions, so each search or display ad should include elements that appeal to customers.
Second, the use of remarketing as a CRO (Conversion Rate Optimization) tool
Redirects are the most effective ad display strategy. Using the tracking code correctly can help you get more leads. Remarketing can improve your CRO and help you persuade hesitant visitors to return to your site.
When you use remarketing, you only need to show ads that people have watched a few times before. This will take them back to your site and increase their chances of clicking on your ad and buying your product.
Third, test your landing page design
Whether you're using a free method to increase traffic or run AdWords ads, you're going to have to split the target page. Your ad copy controls click-through rates, and landing page design can have a significant impact on conversion rates. When testing, you'd better make sure to test each element on the landing page, for example, CTA position, shape, and color.
Because each change causes the conversion rate to increase or decrease, such as the figure above. So there is no right or wrong color, and there is absolutely no universal rule to follow. Test it yourself and choose the design that works best for your web page.
4. Keep the ad copy consistent with the landing page
If you want your Google ad copy to generate as many clicks as possible, you'll have to align it with your landing page. When the ad copy is consistent with the target page, your clicks will improve your quality score.
The importance of quality scores is self-evident, not only because it is a key indicator of the effectiveness of PPC advertising, but also a great way to predict future results. High quality score means that ad copy has a strong relevance and appeal, and more importantly, high quality score can reduce ad costs, increase ad exposure, and achieve better ad targeting on the search and display network, which will help increase the number of Google AdWords conversions.
V. Best practices for implementing click-through rates
Some ways to impact click-through rates and reduce single conversion costs and increase sales:
1, in the ad case using the title case: through the following image you can see the following second AdWords ads using the title capitalization method:
2. Consider the marketing search funnel: You have to target the right keywords to see the best results, for example, "Where is my target audience during the buying cycle?" "
3. Pay attention to where your ads appear: No matter where they are, they'll click on your Google ads. However, if your ad is in a position to be on the front page, your ad will get a higher click-through rate. The more times an ad is seen, the more likely it is to be clicked.
4, test different match types: test different keyword match types, can also improve the click-through rate of ads. For example, a perfectly matched key word group can boost your ad's position.
With broad match keywords, you can reach more people than exactly match keywords, but your ad's click-through rate is likely to decrease. Because the quality of your ads (related to keywords) is not closely related to the exact intent of the user.
6. Organize your keywords effectively
Here are some ways to effectively group and organize your keywords:
1. First, if your ad has certain characteristics, you can sort these keywords based on those characteristics first. Keywords in each ad group should be related to each other, and ads should be closely related to keywords.
2. For small ad groups: Make sure your ad group is small and focused, and each ad group should focus on specific products, offers, models or services.
3. During the setup process, it's important to create different ad variations, and these A/B Tests will reveal the best way to track your ad placements and conversions. If you want to see conversions, just click the conversion tab under the Google AdWords Information Center's Tools and Analytics tab.
Seven, integration of negative keywords
Adding negative keywords can effectively prevent certain search terms from triggering ad impressions. For example, if you're selling Nike running shoes and want visitors to click on your ad to visit a target page or store, you certainly don't want people looking for "free Nike shoes" because they won't make a purchase. So when you consolidate keywords, add negative keywords to help your search ads show only to your target users.
Step 1: Sign in to your Google AdWords account. Click on the "Campaigns" tab, and then click on the sign next to the "New Negative KeywordS List" tab.
Step 2: Add negative keywords to the provided space.
Going back to the previous example, if you added "free" as a negative keyword to your ad group, your search ad won't appear when people use the word "free" to search for your product/target keyword.
However, if you add "free" to the negative keyword list, display ads are less likely to show negative keyword searches on the site. For example, if your blog post is titled "3 Easy Ways to Get Nike Running Shoes for Free," your ads won't appear on that page.
Eight, the use of customer-centric approach
On the Google Display Network, you can easily add audiences to your ad group. Recent statistics show that Google Display Networks reaches more than 80% of Internet users. In addition, when it comes to content marketing, you need to understand your target customers and create content around their needs and challenges.
For advertisers, using Google AdWords is an effective way to help your site attract traffic, and you can set up Google AdWords ads to attract high-quality leads to your business. While you can monitor many conversion tracker metrics to measure the effectiveness of your campaigns, conversion rates are still the most important, affecting not only your ad copy, but also landing pages.
These tips to improve conversion can help your ads achieve more results with less effort, of course, if you want to achieve better ad conversion results need to be more detailed settings for your ads, here is naturally no shortage of professional Google ad optimizers.
At present, Google as the world's largest search advertising "overlord", in the international community with some excellent third-party mobile advertising marketing platform signed cooperation, and The Amount Technology (Mobvista) is one of the best, hui volume technology has a very rich advertising channels and delivery experience The ad production team of more than 40 professional optimization gurus can provide advertisers with the most detailed ad solutions, and if you want your Google ads to achieve maximum ad conversion, try it!
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