Important Notice: Google (GOOG. US) proposed an $800 million aid program that will provide free advertising quotas to small and medium-sized businesses! Small and medium-sized businesses with Google ad accounts must see!
Sundar Pichai, the company's chief executive, said on social media: "As recent events have worsened around the world, this has devastated the community. To help some of them meet the challenge, we today announced an investment of $800 million to support small and medium-sized enterprises, WHO and front-line workers. "
As part of the program, the company also donated $200 million in investment funds to help NGOs and financial institutions provide capital for small businesses, $250 million in advertising grants to help the World Health Organization and government agencies provide information on how to prevent the spread of the virus, and $20 million to academic institutions and researchers.
Mr. Pichai also said google employees across the country are using their expertise in engineering, supply chain and healthcare to boost the production of ventilators.
The $800 million aid package includes $340 million in free advertising quotas for small and medium-sized enterprises, $200 million in small business support investment funds, $250 million in advertising grants for WHO and government agencies to prevent the spread of viral information, and $20 million for academic funds.
ToDetails of the $340 million free advertising quota for small and medium-sized enterprises below.
Google hopes to help mitigate some of the costs of keeping in touch with customers during these difficult times. As a result, we have provided $340 million in advertising to small and medium-sized businesses around the world that will be available at any time on our Google Ads platform by the end of 2020.
SMB, which has been an active advertiser since early 2019, will display credit notifications on its Google Ads account in the coming months. This is part of Google's larger commitment to support small and medium-sized businesses, WHO and governments, as well as health workers on the front lines of this global epidemic.
Absence registration and tracking system due to illness, the inspection system for resumption of classes, the health management system for students, the system of environmental health inspection and notification, the health education system, the ventilation and disinfection system and other epidemic prevention and control work system.
What is Google doing to help small and medium-sized businesses?
1) In addition to providing $340 million in advertising grants, we have established a fund that will support ngas and financial institutions around the world and help small businesses access funds. 2) Google.org has provided $15 million in cash grants to nonprofits to help close the gap in small and medium-sized businesses. 3) We have also provided $20 million in advertising grants to community financial institutions for public service announcements on benefits and other resources for small and medium-sized businesses.
Why does Google offer advertising credits to small and medium-sized businesses?
Small and medium-sized enterprises are the backbone of our community. According to the World Bank, they account for about 90 per cent of all global businesses and account for more than half of all employment. COVID-19 presents these businesses with particular challenges, and even if they find ways to support and protect their employees, they may face closures and falling revenues. We want to reduce some of the costs of staying in touch with our customers through advertising quotas.
Who is eligible for ad points?
Since the beginning of 2019, these ad credits will be available to small and medium-sized businesses with active accounts worldwide that advertise directly with us or through partners.
SMB advertisers who have been active advertisers since January 1, 2019 and meet all Google Ads terms and conditions will receive 1 point
How and when do eligible customers earn advertising credits?
SMEs that have been active advertisers worldwide since the beginning of 2019 will be notified in the coming months through notifications on their Google Ads accounts.
How long is ad points valid?
This Google Ads credit is available at any time of the year and expires on December 31, 2020. All unused parts will be removed from your Google Ads account.
Can ad credits be used in all Google channels (e.g. search, YouTube, display ads, etc.)?
Is. These ad credits will apply to the entire Google Ads platform, including Search, Impression and YouTube, as well as all campaign types.
How do I determine if I receive ad credits?
Advertisers who receive ad credits will be notified in the coming months. We're putting these special credits into our Google Ads account, so notifications won't appear right away. Thank you for your patience.
Google has been working to fight the outbreak, and in addition to its $800 million aid package, it has stepped up the dissemination of accurate information in its services and products. For more on the $340 million free advertising quota for small and medium-sized enterprises, companies can leave a message below or swipe to add the official WeChat for further consultation.
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