Overseas Action: Where's your Google ad? Explore "Ads that are missing after they're delivered"

Author: Papaya Mobile (ID: appflood)

Where's your Google ad? Explore "Ads that are missing after they're delivered"It's been ad for more than a month, but you can't always search for it?

I believe that many customers in the painstaking production of Google ads, it is not easy to wait until after the launch, will want to witness the first time to see their advertising ranking and the form of advertising display.Some users will even go into stormmode, and they can't wait to search for keywords they've put in every day.

Sometimes we clearly see that the account has display data, but we don't see our ads when we search.Then you wonder if there's a problem with the data.

Mingming saw his own ads before, but now can't see?Is there a problem with the search method or is there a problem with my account settings?Not sure if it's still on the market?Where the hell are these ads?

Take you through today to see what's going on with these ads.

What factors affect ad display?

Your ad doesn't appear every time you search, and whether it's displayed depends on a number of factors, such as the country and time period your ad was running, the amount capped for your account budget, and the device that's running, that affect your ad display.

If you find that your ad isn't getting any clicks or impressions, it could be due to any of the following reasons:

Ads are being reviewed or rejected

In order to ensure the security of the account and verify the billing information, the system will regularly review the account, if the account is being reviewed, the ads will not show during this period, so if you do not see the ads we serve when searching for ads, then you can see whether the ads background keywords and ads are in the audit status, This procedure protects our account sits and ensures the quality and security of Google Ads services, and once the account is reviewed, the ad is usually re-qualified within three business days, and the data is valid or approved pending approval of the ad account.

Ads that are not advertised will not run, so check your email for rejection sqes, which may provide information about how to resolve your ad issues.If you don't see the email, you can check the spam folder at the same time.

Ads suspended or disabled

You want to make sure that your ads are active (not disabled) and that these causes are not shown.

If you still can't search your ads, you can analyze them from the following:

Drop location settings

First, be clear:Your ad is shown to customers in the area where you want to show your ads.

If you're not in your chosen location, you won't be able to find your ads through search.Generally, google ads are certainly not served in the domestic market but invested overseas.Then if your IP targeting is domestic, you're sure you won't see the ads you're running, and you're in the delivery area.And that's a feature of how Google ads can be delivered by geography.

Instead, use the Ad Preview tool to search and preview your ads within the geographic location you're targeting.At the same time, the background can also set the same country different states/cities/regions, etc. , can also be in accordance with a coordinate radius, more accurate to run your ads.

Budget sexhausted or limited

When you build an account, you can see the entire account and the budget for each campaign setting.You can set an average daily budget for your ads, and Google will use that amount by the average number of days per month to calculate your monthly budget cap.If your daily budget runs out, your ad will stop showing for the rest of the day.At the same time, your ad budget for a certain day or month has been reached, and your ads won't be run.

For example, if you set up a budget of $600 per day for the European regional campaign and a budget of $1000 per day for the entire account, if the cost of the European series has reached $600 per day, you can't search for ads in the European region even if the entire budget is not spent.

Ad delivery time settings

Some users will choose different countries to serve different time periods, choose the local time to serve your ads, then when you run outside the time to search for their own ads are certainly not searched.

For example, you run 8 a.m. to 6 p.m. in the UK, and you search for your ads at 10 a.m. Beijing time, and of course you can't search for them.Because Beijing and the UK have an 8-hour time difference.So you're searching without the time you're set, and your ads aren't showing up.


Target ImpressionS Share is a bid strategy that automatically sets bids and is designed to show your ads anywhere on absolute, top, or Google search results pages.

Drop the device

Google ads in the PC side, mobile and tablet devices have a lot of traffic, in recent years mobile traffic even exceeds the PC side, which is why we now pay more and more attention to mobile advertising, so according to the different account devices, in the account set up should also pay attention to the choice of devices.

For example, only on the PC side, that would require adjusting the bid for your phone and tablet to -100%, when you can't see your ads on your phone or tablet.

Keyword Quality Score

In addition to these basic settings, there is a special concern about the account level, which is also as the account manager sit every day to pay attention to the place, advertising can not show up with the keyword quality score has a very important relationship.

The Quality Score is expressed on a scale of 1-10 and is calculated primarily on the expected click-through rate of the ad, ad relevance, and landing page experience.Keyword ads below 2 points are rarely shown.So after detecting that other settings are fine, ads are still not searchable, then you need to optimize the quality score of the next keyword.

How often your ads appear

Google ads aren't all you've shown to you a few searches.If your account has a good budget, your ad may show you 6 times, and if your budget is low, you'll probably show it only 2 times.This is also what you need to pay attention to when searching for ads.

Unshowing caused by personal search behavior

In principle, Google is not recommended to search for your own ads, because if you use Google Search repeatedly to find your own ads and never click, first Google will think that this IP is not interested in the ad, and second, it is possible to judge your IP as a malicious user. Will directly block the ads.It's possible that you won't see your ad once.Searching for your own ads on Google is not the primary reason, but there are also phenomena.But it's also a very easy problem for people who have just started Google ads.

Then be aware that it's not your ad account that's out of the question, it's that your IP is tagged by the Google system.In addition, frequent search for their own ads, will only increase the number of ads, but you certainly will not click, but the corresponding keyword click rate will be pulled down.Low click-through rates can also affect the account's quality score.Low scores will directly affect your ad display, creating a vicious circle.

You should have a search 

What is the correct posture for Google ads?

If you just want to see what the ad looks like, when you write your ad, there's an ad preview window on the right, and you can see the pc and mobile display.

And you can use the Ad Preview and Diagnostics tool to search for the ad without increasing your impressions.It's a great tool, and you can see what your ad actually looks like when it's actually running, and that doesn't increase the number of impressions your ad has and you can't click.You can see the real-time online situation of your ads without having a negative impact on your account.

In the Status column of the ad tab, hover over the bubble icon next to the ad to see the details of your ad's status.If your ad doesn't show up, the tool will tell you why and give you tips to help you get your ad back on track.

When you want to know how your ads appear in search results, we recommend that you not use Google Search, but use this tool instead.Diagnostic tools can also help you understand why your ads or ad extensions may not appear.You can also preview a word-specific Google search results page to see how your keywords will trigger impressions of those ads and add-ons.Once you enter a search term and other criteria, such as language and geographic location, this tool will tell you if your ad will show up in these situations.

The Ad Preview and Diagnostics tool provides autofilled suggestions when you enter search terms, from keywords that appear in your account and sorted by volume.

This tool lets you see if your ad extensions appear with your specific keyword ads, and if you don't, it'll tell you why the problem might be.

So I'm reminded that after opening Google Ads, you'll find that ads don't show up, don't worry too much, and that ads don't show up will be affected by many of the above factors.From all angles of the account side and personal behavior factors to check one by one, to find the real cause of the problem, and then by continuously optimizing and improve the account quality score, so that the ads have more opportunities to show.

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