Read so many dry goods, is to do bad ads, Google ads full guide to the sea notes
The following article is from Little Fish 101 , Author Little Fish 101
Navigation sites for Facebook and Google Ad Optimisers.
Theoretical Model: Funnel Model AIDA-model (hierarchy of effects models or hierarchical models) This model was modeled more than 100 years ago byElias Lewis proposed. Google Funnel Ad Model: A Google Ad Strategy Based on Sales Funnel Omnichannel Funnel Advertising Model: An Ad Strategy Based on Sales Funnel TOFU (TOF): Conversion funnel top, no awareness of brand/product users MOFU (MOF): A user who interacts with an ad or website in a conversion funnel BOFU (BOF): Conversion funnel bottom, user who has purchased (plus purchase, initiated checkout, purchase) Attention (Note) Interest (Interest) Search (Search) Desire (Demand, Desire) Action (Action) Like/dislike (like/dislike) Share (Share) Love/Hate (Love/Hate, Emotions) Google ad users have clear needs; Facebook ad users don't have clear needs (impulsive consumption-based) Google ads are displayed with competitor ads; Shopify Stand: Boutique E-Commerce Model Google Ad Account Google shopping feed 插件 https://apps.shopify.com/google-shopping-feed Google ads tags are installed in shopify and have the following data available: ecomm_pagetype ecomm_prodid ecomm_totalvalue AdWords optimized list All visitors (Google Ads) All converters General visitors (Retail) (Google Ads) Product viewers (Retail) (Google Ads) Shopping cart abandoners (Retail) (Google Ads) Past buyers (Retail) (Google Ads) Similar to AdWords optimized list Similar to All visitors (AdWords) Similar to All Converters
ROAS is more than 50% profitable, and a large number of search placements can be created for shopping ads (different first figures).
2) Budget increase depends on average impressions per user (Avg. impr. freq. per user ), the budget must not be too high to prevent the display from being too frequent.Avg. impr. freq. per user More than 10 times is not appropriate.
Campaign Budget Optimization: Guarantees coverage for all incoming users without the need for special increases or budget reductions.
Non-purchaseusers focus on promotion, increase trust to promote purchase;
Purchased users focus on identity, let users feel that they have bought the right (assessment video), and encourage to participate in user sharing activities.
Purchased users: Add new product recommendations (video or ad language New arrival)
Go to Discovery - "Take a look" And browse "Friends are watching"
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