How to find the exact audience,
Customizing your marketing strategy?
When it comes to Google Ads, the first flash in the minds of many sellers is the keywords, in fact, behind each keyword there is still a lot of information hidden.
The first thing to mine is the audience:Who's searching.For segments of the population, do targeted information customization and advertising, in order to effectively increase traffic and revenue.
In other words, we can divide the popularity of the site according to the audience and the site into three categories, including the general customer, high conversion potential, potential consumers.
First, ordinary customers,that is, leveraging omnichannel customer data,Do cross-channel marketing。 After the customer has completed the purchase, all you have to do is to retain repeat customers. Remarketing for audience lists, and remarketing on aDWords platform using customer data using CRM channels, often results very well.
Second, high conversion potential customers,Refers toMultiple interactions with the site, but no conversions have been generated。 High conversion potential customers have visited the site many times, but have not yet made purchases, what needs to be done is to target these buyers, you can set up a unique audience list, such as the product has been added to the shopping cart buyers, the buyer who has browsed each page, or the search on the site buyers and so on.
Third, potential consumers,Refers to the focus on the competition,Continuous search, but no buyers visiting the site。 For potential consumers, we can get them through similar user lists and In-market lists.
Finally, for the needs of different users, AdWords provides IF capabilities that can be customized to the needs of different users.
(Picture/Guest Wenhao PPT screenshot)