Still without traffic for Google ads? That's because your ad doesn't show up at all...



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This year, holiday consumers are expected to spend $21 billion online, while advertising is a big weapon in the flow, and some marketers' ads are not showing up smoothly, affecting return on investment and becoming a barrier to profitability. This article describes eight reasons that affect ad display, analyzing why your ads don't show up or aren't approved from the start.


Final URL

The sign-in page should always appear regardless of the user's location, the browser used, or the device. Ask yourself these three questions:

1) Does the login page return an HTTP error code? If you are not familiar with the error code, check the list of error codes. Consider pausing ads or sending users to the Home page until the error is fixed.

2) Is the URL globally accessible? The global accessibility of checkpoint points on the Uptrend uptime tool. Select All checkpoints and click "Start test" to see the results.

3) Is the landing page too slow? Use Google's PageSpeed insight to check page load times and get advice on how to improve performance.


 Punctuation, numbers, and symbols

Check punctuation in your ads and the use of numbers and symbols. Reuse punctuation, as well as inappropriate use of numbers and symbols, can prevent ads from showing. For example, the following ad content will not be approved:

  • Try for Free!!!

  • $#op Now.

  • Order Tod@y.

In addition, Google's responsive ads allow only one exclamation point in the description, even if you can submit multiple description lines. The only exceptions to non-standard punctuation and symbols are trademarks, brand names, and product names.



Check the spaces in the ad copy. It is not allowed to omit space or add additional space to attract attention. For example, "HugeBlackFriday Sale" and "Huge S A L E" can cause your ads to be rejected.



Make sure your ads comply with capitalization rules. Capital letters are not permitted for all letters in the text unless they appear in a trademark, brand name, product name, coupon code, model, abbreviation, or acronym. All capital letters in the ad article must appear in all capital letters on the landing page. For example, if a copy appears on the target page multiple times in a different format (for example, all uppercases and all lowercases once), the ad copy text can only be lowercase.



Make sure your ads don't contain drug-related terms. Advertisements for products or services that change the state of mind for entertainment purposes are flagged. If your ad doesn't mention any drug-related terms, check the landing page. Violations of the policy on the site and in advertising cases may result in ads not being approved for display.


Trademarks and copyrighted content

Check your ads for unintentional trademark or copyright infringements. One solution is to replace problematic text with synonyms. Another option is to contact the copyright owner and request permission to use their trademark.


Character limits

Make sure your ad copy field is within the assigned character limit. The Google Ad Title field allows 30 characters, the description line allows 90 characters, and the path allows 15 characters. Use as much character space as possible without limiting the character limit, which will cause your ad to not appear.


Adult content

Check the login page for text, images, and adult content. Certain types of content and images are not permitted in order to comply with the law. Other types of content, such as dating sites and cosmetic services, are allowed, but only if you follow the policy and are not targeted at minors. Google's support website lists all adult content advertising policies.

Yu Wen/ Wang Hui

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