After watching the short film above, the overall plot seems to show only a series of reviews by users of Google, but in factRepresents the most translated and most understandable words for Google users in 2018.Compared to other brands taking creative routes this year for Super Bowl ads, GoogleThe Super Bowl ad continues its usual style, and this year it's been based on "warm feelings":
In this short film,GooglePutting aside the stereotypes that have been left with the audience in the past,Choose to impress people with warmth and give cold data to live feelings.
In the ad, GoogleBy building realistic scenarios of different countries, environments, and different people,Changed the data too rational, not emotional attribute defects, powerful reproductionThe daily work of ordinary people around the world, to reflect the current situation of life in today's society, and users to achieve deep emotional communication,Activates the warm feelings between the user and the brand.
Content and brand strong correlation
This time, Google is also very careful in the choice of advertising content, and Google Translation has a strong connection,MakeContent and brand products closely linked to deepen the user's sense of identity and dependence on the product.
In every shot of the ad, Google combines its products perfectly into the plot, creating a brand-related image transformation and emotional warmth for the public.The core of marketing is the focus, is the focus of the audience on the brand, is also the brand's focus on its precise audience. That's what Google is doing, focusing its content choices on its more important product segmentsOn Google Translations.
As a marketing-oriented video, Google in the ads, although everywhere reflects the product, but emphasizes its life in the subtle appearance of the warm image, so that the brand has emotion, there is temperature.(Of course, the Super Bowl's $5 million ad doesn't water it down. )
Data has always been huge, and Google has warmed up countless people with such a simple set of data. Moreover, this year's Super Bowl just happened to meet New Year's Eve, such warm advertising is also in line with the Chinese festival atmosphere, Google is happy!