VICE Briefings . . . Google Ads provideabouts about 70% of ad revenue to 1,700 fake news sites

The crowd has been expecting two months of the 51st Artos alien big fall finally opened.On September 20th people from all over the United States gathered in a desert town in Nevada, 130 kilometers from downtown Las Vegas, to say they were going to "watch the aliens."The whole event has the event planning company organization, there are beer merchants and other major brands support, even Durex also made a lively advertising.
The whole originated in a joke on Facebook in July.One user, Matty Roberts, launched a campaign on July 27th, "Capturing District 51:They can't stop us all" (Storm Area 51: Can't Stop All Of Us), predicting that aliens will raid The 51st Arlotr on September 20.Roberts didn't expect the Facebook campaign to go viral in a matter of days, getting 2 million responses.This led to the poor town of Lincoln County had to start security law enforcement preparations a few weeks in advance, and poured about $250,000 into the uninvited alien, even to sue Roberts, who had nothing to do with it.
But obviously those big brands are not as much headache as Lincoln County, after all, the carnival will revel in home, "aliens" is a good publicity.Bud Light designed a themed drink for the event and shared meme on their official Twitter account, where even condom maker Durex Durex and drinkmaker Kool-Aid have been touting the 51-zone event on Twitter, presumably to do something Free marketing.
But in the end, everyone was a little overestimated by the enthusiasm of the netizens -- Lincoln County estimated that 30,000 people would arrive, but the only ones who arrived at the end were Three thousand people. 。 In any case, this proves a truth, alien invasion can not stop consumerism, invasion of the earth no problem, first buy some of our light beer.

Head image Source: AP Photo

Previous controversies related to spreading false information have been dominated by social platforms such as Facebook and Twitter, but Google has recently been unable to hide.On Sunday, a British non-profit group released the Global False Information Index report, according to which Google ads generate about 70 percent of advertising revenue for 1,700 fake news sites.
Google has always played a dual role in digital advertising:It is one of the world's largest online advertising sellers and the biggest technology company to run online advertising on third-party sites - advertisers buy audiences through Google, but they may not know where their money is finally going.Now, the researchers have turned over websites that third-party fact-checkers, such as PolitiFact or Le Monde, have identified as deliberately misleading readers and picked up their advertising data from those sites, clearing the story:Google gave all their money to fake news sites.
In addition to Google, smaller advertising companies such as Criteo and AppNexus provide the remaining 30% of revenue."Like corruption, a lot of things happen in the dark.Craig Fagan, project director of the Global False Information Index, said."For advertisers, brand names are as dangerous as they are to fake news.
In its response, Google blamed the index's calculations, such as inaccurate calculations of revenue for media organizations. In addition, Google I've said Billions of ads that violate its policies are removed each year, some of them for deceptive information. But it doesn't set out "fake news" itself -- partly because it defaults to ensuring that the truth is the responsibility of the media itself, and partly because of what is "fake" is a big grey area.
I don't know what the delivery mechanism behind Google's ads is, but it looks like there's something great about the algorithm, and it's easier to estimate that people who love fake news are more likely to order ads.

Head image: Bloomberg via Getty Images

Over the weekend, hundreds of people joined the summit of Pizol in the Swiss Alps for a "high-altitude funeral" for the glacier, which is disappearing due to global warming.
A total of about 250 people were reported to have attended the funeral.At the funeral, Pizol was declared "dead" and a local pastor delivered a speech in memory, with many of the participants wearing formal black mourning suits.The Pizol glacier is about 2,700 meters above sea level, and since 2006, 80-90% of the area has been gradually melted by global warming, leaving only 26,000 square meters of ice, less than the size of four football fields.The Pizol glacier has been monitored by scientists since 1893 and will now be the first to be removed from the Swiss Glacier Monitoring System.
According to Alessandra Degiacomi, coordinator of the Swiss Climate Protection Association, 80 percent of Switzerland's glaciers are about the size of Pizol, and "if Pizol is gone, this is a signal to us:If we don't change our behavior, it will happen all the time.The Swiss Climate Protection Association has launched an initiative to reduce greenhouse gas emissions to zero by 2050.The initiative has so far gathered 120,000 signatures.
After the funeral, a monument to the Pizol glacier was placed on a stone with the title "A Letter to the Future."Matthias Huss, a glacier expert at the Federal Institute of Technology in Zurich who "crawled here countless times" before the glacier disappeared, says: "It's like the death of a good friend.” 
Compilation: Fang Lan