What the! Google ads have learned to hide cats and cats?

For advertisers, running Google ads always want to take the left-handed budget with both. How exposed is the ad when it's online? What's the click-through rate? How much is the budget spent? These problems also tend to break the heart of our optimizers.

But there is one more problem. Become a big puzzle around the newly-entered little whites: Why is the ad online, but I can not search for it myself? Mingming account background display data, but in the search time is not able to see their own ads, is there a problem with the search method or account settings problem? Where the hell did the ad go?

Today, Yi dojun and you come together to explore, our Google ads in the end where to hide.

What factors affect ad display?

In fact, ads don't appear in every search result when they're online, and whether they appear depends on a number of factors, such as the country and time period in which the ad was served, the amount capped for your account budget, and the device that's running, all of which affect your ad display.

If we find that our ads are not getting any clicks or impressions, it may be due to any of the following reasons:


Ads are being reviewed or rejected

To ensure the security of the account and verify the billing information, the account is regularly reviewed, if the account is being reviewed, the ad will not show during this period, so if you do not see the ads we serve when searching for ads, then you can see whether the ads background keywords and ads are in the audit status, This procedure protects our account sands and ensures the quality and security of Google Ads services, and once the account is reviewed, the ad will normally be re-qualified within three business days, and the data will be valid or approved pending approval of the ad account.

Ads that are not advertised will not be run, so check your email for notification emails that may provide information about how to resolve your ad issues.


Ads suspended or disabled

Make sure your ads are active (not disabled) so that your ads can appear.

If the approved ad is still not searchable, you can analyze it by:


Budget sexhausted or limited

When we create a Google ad, we can set an average daily budget for the ad, which is then multiplied by the average number of days per month to calculate the monthly budget cap for the account. If the daily budget is exhausted, the ads will stop showing for the rest of the day, for example, we set the European regional campaign budget is 200 yuan / day, the entire account budget is 1000 yuan / day, if the European series of the day has reached 200 yuan, even if the entire account budget is not spent, we will not search for the European region ads, and if the advertising budget for a certain day or the whole month has been reached, the ads will not be delivered.


Regional positioning settings

First, be clear: Your ad is for customers in the ad's display area.

If we go to search their own ads, location location our IP address is in China, and our advertising location is overseas, then we can not find ads through search, which is also A feature of Google ads can accurately serve ads by region, can effectively avoid some invalid clicks.

At the same time, the background can also be set to serve the same country different states/cities/regions, etc. , can also be in accordance with a coordinate of the delivery radius more accurate to run our ads.


Ad delivery time settings

When our ads are targeted at audiences in different regions, we can choose different countries to run different time periods when our accounts are running, and we usually choose local time time display ads in the countries where we serve, so if we search for our ads at a time outside of the time, we're definitely not.

For example, we have run the UK 9 am to 6 am, and choose to be in Beijing time at 10 am to search their ads, is also not searchable, because Beijing and the United Kingdom have 8 hours of time difference, we search at 10 a.m. Beijing time, at this time the United Kingdom is at 3 a.m., not in our set delivery time, So advertising is not showing out.


Drop the device

Many people on Google ads also have a certain misunderstanding, that advertising can only be displayed on the PC side, in fact, Google ads in mobile and tablet devices also have a lot of traffic, in recent years, mobile traffic even exceeds the PC side, which is why we are now more and more attention to mobile advertising, so according to the different account devices, In the account when building should also pay attention to the choice of equipment.

For example, only on the PC side, that would require adjusting the bid for your phone and tablet to -100%, when you can't search for ads you're running on your phone or tablet.


Keyword Quality Score

In addition to these basic settings, there is a special attention to the account level, which is also as the account managers to pay attention to the place every day, advertising can not show up with the quality of keywords score has a very important relationship.

The Quality Score is expressed on a scale of 1-10 and is calculated primarily on the expected click-through rate of the ad, ad relevance, and landing page experience. Keyword ads below 2 points are rarely shown. Therefore, after detecting other settings are no problem, advertising or can not be searched for the case, it is necessary for us to focus on optimizing the quality of the word.


How often your ads appear

We also want to know how often ads appear, and Google ads aren't we searching 10 times, and each time we show them. If we have a good account budget, ads are likely to show us six times, and if the budget is low, it's possible to show only 2 times, which is what we need to be aware of when searching for ads.


Unshowing caused by personal search behavior

In principle, Google is not recommended to search for its own ads, because if we repeatedly use Google Search to find their own ads and never click, first the Google system will think that this IP is not interested in this ad, and second, it is possible to judge our IP as a malicious user. Will directly block the ads. This makes it possible to search for ads once and never see them again. At this point, it should be noted that our advertising account is not a problem, but the IP is tagged by the Google system.

In addition, frequent search for their own ads will only increase the number of ads, but you certainly will not click, that the corresponding keyword click rate will be pulled down, and low click-through rate will also affect the quality of the account score. Low scores can directly affect your ad's performance, creating a vicious circle. Of course, personal search behavior is not the main reason for advertising does not show, but it is also a very easy problem for advertisers who have just started, so it is not recommended that you frequently search for their own ads.

Search for the correct posture for Google ads

To sum up, if you are still not dead-hearted, want to see their ads display, how should be done?

If you just want to see what the ad language looks like, when you write an ad, there will be an ad preview window on the right, and the display on the PC and mobile side will be visible.

At the same time, you can also use the"Advertising Preview and Diagnostics Tools"To search for the ad, it's a great tool, you can see the actual when your ad is running live, but it doesn't increase the number of impressions and can't click. It will allow us to know the real-time online situation of advertising without adverse impact on the account, both in one go.

In the Status column of the ad tab, hover over the bubble icon next to the ad to see the details of your ad's status. If your ad doesn't show up, the tool will tell you why and give you tips to help you get your ad back on track.

In addition, diagnostic tools can help you understand why your ads or ad extensions may not appear. You can also preview a word-specific Google search results page to see which ads and extensions are triggered by our keywords. Once you enter a search term and other criteria, such as language and geographic location, it will tell you if our ads are showing up in these situations, and see if our ad extensions will appear together with specific keyword ads, and if no additional information appears, it will tell you why the problem might occur.

So I would like to remind you that after opening Google Ads, i found that the ads do not show out without too anxious, may be affected by many of the above factors. Look at the real cause of the problem from all angles and personal behavior factors on the account side, and then give your ads more opportunities to show by constantly optimizing and improving your account's quality score. If there are other questions about the account, also welcome to contact us, senior Google experts online answer Oh!

Past Picks

How can I optimize Your Google Ads to make a low budget for high performance?

SEM Dry Goods . . . Keywords do not convert the reason for full analysis!