Improve Twitter ads


     Maybe before you've learned about Twitter's advertising policies and how to place your campaigns smartly. However, there are still some basic operations to be aware of. There are the followingTwo ways to improve Twitter advertising performance:

  1. Reduce ad costs with bid options

  2. Close to influential followers




1, reduce advertising costs through bid options


When you create a campaign, automatic bidding is selected by default. However, there are other bid options that you can use to reduce your bid. You need to follow these steps:

Step 1: Go to the "Set my budget" section.

Step 2: Click to display the advanced options.

Step 3: A drop-down box will appear in front of you. There will be automatic bid, highest bid and target bid options.

You can now select any of the options from the highest or targetbid bids.

If you choose the highest bid option, you will know how much money and how much you invest. With this approach, if you win a bid at a time, your bid will be a penny higher than the second-place bid. This idea is more beneficial and helps to improve the effectiveness of your ads. You'll also get more leads, sales, sales, and conversions than you've set a budget.

If you choose a target bid, you can enter as many bids as possible. You can target more users while controlling your budget. All you have to do is set the budget you want to spend for each click.

Twitter will automatically reduce your auction by 20% of your input.

For example, suppose you bid $4 per click. To win this, Twitter will auction at $3.20 per click and $4.80 per click. Therefore, your bid will be average.

The target bid can give you a larger base of supporters than the highest bid. Because Twitter doesn't allow you to win with the lowest bid.

Both the highest and target bids are better than automatic bids. And choosing either of these options can improve your ad performance and save some money.


2. Contact influential followers

To improve your Twitter campaign, you need to target influencers relevant to your niche market. In this way, you can reach a more targeted audience, get more clicks, get more user engagement, and more.

To achieve all of this, you simply do the following:

Step 1: Set the start criteria for your ad

Step 2: Click the Add Follower button located under other location options.

Step 3: Enter the name of a popular influencer in your industry, and then run your ads to their followers and all similar accounts.

After you've followed these steps, you'll bring to a more targeted audience. Twitter prioritizes users associated with the topic with a real interest in them. So interact more with your ads.

You can find such influencers by searching for Twitter hashtags, keywords, and posts with high levels of engagement.You can view their followers, some like and forward, or analyze them by looking for competitors.


Conclusion

By changing the way you bid, you can improve the performance of your ads on Twitter and save most of your ad budget. At the same time, you can interact with other people who are interested in your ads.