Morketing Week: Uber claims $10 million from advertising agency; Temple Bank North America goes public; Google antitrust overhaul exposed; Twitter begins cleaning up ad targeting
1, Twitter began to clean up some of the ad targeting
FacebookIt's not the only social media that has been forced to re-censor ad-directed categories. Twitter has joined in, removing inappropriate advertising targets.
Previously, advertisers could target ads on Twitter to users who were interested in offensive language. Now, a Twitter spokesman says it has resolved the problem because of a bug in the system. Twitter prohibits and will block any advertising campaignthats that contain offensive or inappropriate content, and will always have its own censorship policy in place.
2, Facebook will add ads to target audience will increase artificial review
Facebook COO Sheryl Sandberg points to detailed steps in its company aimed at addressing recent ad targeting issues, adding artificial reviews to its target audience.
Previously, ProPublica pointed out that advertisers in Facebook's ad-directed choices could directly target users in the ad categories such as "Jewish haters," "how to burn Jews" and "Why Jews destroy the world." Facebook's response has removed these categories. Facebook's adware is largely automated. These categories are generated based on interests that users disclose themselves or Facebook infers. Advertisers can send targeted ads based on education and employment information submitted by users. These ad categories are automatically generated when users enter content such as "Jewish haters" in areas of concern.
3, ads encounter false traffic how to do? Google Promises Refunds
Google has confirmed that it will refund advertisers if ads are run through its system on websites with false traffic. Some of Google's partners have agreed to do the same.
Last August, it was reported that Google would refund some advertisers because ads purchased through the DoubleClick Bid Manager tool ended up on websites that generated fake traffic.
Google was only prepared to refund "platform fees" to advertisers, about 7 to 10 percent of their total ad spending, which is what advertisers pay for using Google's ad-buying tools.
The area around Oxford Square, at the intersection of Oxford Street and Regent Street, is one of the world's best-known shopping areas, and the opening of a flagship store highlights Microsoft's growing retail investment.
5, Amazon to open office in New York, plans to hire 2,000 new employees
Online retail giant Amazon plans to open new offices in New York over the next three years and needs to hire a total of 2,000 new employees. According to CNBC, the facility is part of the Hudson Yards development on Manhattan's West Side.
Amazon leases more than 360,000 square feet of office space in five different areas on Manhattan's West Side, and plans to provide office space for the company's advertising, fashion and web services teams.
"It's great to be able to expand our business in New York and find more talent here. Paul Kotas, Amazon's senior vice president of global advertising, said.
1, reports that Amazon may introduce smart glasses with Alexa
Amazon is developing smart glasses with Alexa, according to a report in the Financial Times. The smart glasses will be the same shape as regular glasses and will require a mobile phone connection. The glasses will be available at the end of this year. Apple is also rumoured to be developing smart glasses, but its focus is on augmented reality.
2, Pepsi and Alexander Wang push sugar-free cola limited bottle body
3, WeChat online called "natural officer" small program
4, Chrome will block auto-play ads from next year
Starting next year, Chrome will only automatically play a piece of content without a sound on the media, or if the user is interested in the media. Not all users have the same preference for auto-play media, so Google has considered giving users the option of muting and unmuteing the entire site. The company tested the option last month as part of the browser roadmap.
Chrome 63 will add a new user option to completely disable audio from individual sites. This site mute option persists between browsing sessions, allowing users to customize the time and location of audio playback. Chrome 64 takes control to the next level and will allow users to play media that they want to play automatically.
5, IAB Technology Lab Component blockchain working group, to establish the advertising industry in fraud, measurement, billing and other standards
Blockchain is being reviewed for adoption in as many industries as possible. The technology is a step closer to gaining acceptance from the advertising community, according to the announcement of the blockchain working group by the IAB Technology Lab on September 18.
Richard Bush, co-chair of IAB and chief technology officer of NYIAX, a blockchain-based media contract exchange, told us that he believed "this working group is the first organization to set standards for blockchain in the media world." "
4, Burger King and Sainsbury's use Spectacles to shoot Snapchat ad
Burger King and British department store chain Sainsbury's recently used Spectacles glasses to shoot brand ads and launch online on Snapchat, Adweek reported. The brand's advertising was shot from the perspective of the Spectacles wearer. Burger King and Sainsbury's were among the first brands to use Spectacles glasses to shoot ads and launch exclusive lying on Snapchat.
Burger King's ad was launched on Snapchat on September 18th, the first time it has been filmed with Spectacles glasses, despite a string of successful marketing campaigns on Snapchat.
6, YouTube releases 6-second video chart for the first time, Samsung tops
YouTube recently released the top 20 list of the most popular six-second ads, with Samsung Galaxy 8 ad topping the list. This is the first time you have published such a list, based on YouTube's internal global data for April-July 2017 and the Ipsos Group's Global Creative Rating Survey. According to YouTube's official announcement, the six-second video list is a special series of its ad leaderboards.
7, most marketers say they know To, but the details are vague
We often hear the advent of artificial intelligence (To) and the like. Elon Musk's To threat theory has also brought the issue back to a new look. But what exactly is To for marketers? What do marketers know about To?
ToGumGum surveyed executives in the North American marketing and advertising industry in June. The study found that 61 percent of respondents had a general understanding of To or its potential applications, but only 3 percent said they knew the field well.
1, luxury goods e-commerce temple library to the United States listed in the first half of the transaction volume of 1.925 billion yuan
On September 22nd, luxury-goods e-commerce platform Temple Bank announced a $13.00 initial public offering at $13.00, with an initial public offering of 8.5 million shares, raising $110 million. It is reported that the main purpose of the ipo will be used to directly cooperate with more brands, marketing, open more off-line experience centers, improve the supply chain and global warehousing logistics system, upgrade IT technology level, and potential acquisition capital needs.
In its previous prospectus, Temple Bank said it was Asia's largest integrated luxury service platform based on the total amount of transactions (GMV) in 2016. According to prospectus data, in the first half of 2017, the total transactions of Temple Library Network amounted to 1,925 million yuan, revenue of 1.346 billion yuan, and net profit of 52.3 million yuan.
HTC and Google jointly announced that they would buy HTC's mobile phone business for $1.1 billion.
Under the agreement, Google will add TO HTC members who were originally involved in creating Google Pixel phones, and HTC will not exclusively license its intellectual property to Google. HTC will receive a $1.1 billion deal for the deal.
6, net red traffic also cheat? Because brands only want big numbers.
Net red now has a problem of traffic cheating. In particular, some hundreds of thousands of fans or less fans of the internet red, they are more or less using robots for artificial brushing. Recently we spoke anonymously to an Instagram post about robot traffic cheating.
Related reading:Net red traffic also cheat?
7, Amazon has a robot review problem
Robotic reviews are becoming a constant problem for Amazon's retailers and brands. Many small companies say they see a lot of one-star reviews on their product pages, and the syntax of those reviews is confusing. The problem is common among Amazon first-party and third-party buyers. "Comments are about our survival, and (fake robot reviews) have become a definite pain point. "One of the brands at Amazon said. In addition, he noted that Amazon's consumer solutions team had stepped in.
3, Snap is for the brand fusion advertising to recruit sages
Go to Discovery - "Take a look" And browse "Friends are watching"
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