Twitter launches new ad space on 'Discovery' tab
Twitter is rolling out aExplore tab topAdvertising -"Trend Promotion Headlines（Promoted Trend Spotlight）”。
The "Explore" hashtag contains trending topics on Twitter, making it one of the most visited sections outside of Twitter's main feed.
Twitter users may recall that when Disney Plus launched, they saw a "trending headline" that used ad-page to promote awareness of the new streaming service.
“TrendPromotional headlines”it is no longer unique to some advertisers. The ad is now being opened to advertisers in the United States, the United Kingdom, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain and Thailand.
“TrendPromotional headlines"Support6-second video, GIFs and still images, andIn the movemobile and desktop devicesdisplay, when displayed on your phoneWideDegrees andThe phone screen is the same width。
All users will beTwice a dayVisit"Explore"TagsWhen,See directly“TrendPromotional headlines”。After the previous two visits, the ad layout will move to the standard "TrendPromote（Promoted Trend" Placement.
People spend more time on "trend promotion headlines" than standard "trend promotion" ads, according to a line-of-sight study26%。
"Longer stays can have an impact on the entire channel: the impression of the ad improves113％, increased brand consideration18％and the possibility of using the brand in the future increases67％。In addition, people are three times more likely to click on ads in "trend promotion headlines" than the standard "trend promotion," according to internal Data from Twitter.”
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