In the microblogging system, the closest thing to Moments is perhaps a weibo account, "New things about microblogging". This account will manually aggregate popular microblogs on microblogs, such as snow in the south, traveling frogs and so on. On January 26, the account announced that it would begin accepting user contributions, and that users could create a collection of content on topics of interest.
In fact, Twitter and Twitter have two styles of content presentation. Twitter is more concise, giving the impression that it feels more like an international version of Weibo. Twitter offers only two parts of the content, and has followed the stream of tweets and Moments. Of course, Twitter also has Hashtags and people who follow it, but there's no other content-related part of it. And we look at weibo, in addition to the user's microblog, there are popular microblogs and videos, as well as a variety of popular lists and user recommendations.
The aggressive style of microblogging is also reflected in its advertising strategy. Weibo added ads to the stream and was complained about by users. But it has also helped Weibo achieve an explosive increase in revenue. Q1's revenue in 2017 was RMB1.37 billion, and its net profit jumped 561% from a year earlier, according to figures released by Weibo. In addition, the monthly active users of Weibo reached 340 million, surpassing Twitter for the first time.
In terms of diversified advertising products, microblogging in addition to information flow ads, but also microblog video ads, weibo home story ads, how weibo learnfrom the Moments advertising model to consider the content user habits and advertiser targeting.
Bank of America, which advertises on Twitter Moments, said "policy makers and influential people are tracking the news in Davos on Twitter." We naturally join Davos-related news through sponsorship. "
In addition to microblogging, this advertising model could help other news and reading platforms find business models, such as instant. The app provides information based on precise topics such as the creation of "New Chinese Report 2018CES" during CES, which has the advantage of having users who are picky about online information getting targeted information, "tracking technology news on the go" and, if advertising products are available immediately, It can also help its advertisers join the conversation.