Weibo WeChat should watch Twitter's money-making curse best: marketing for everyone, advertising is tweets
"The most brilliant minds of this generation are busy getting people to click on ads. 」
Sina Weibo broke 200 million per month, a net increase of 36 million in the first half of the year, maintaining a growth rate of more than 30% for the ninth consecutive quarter. In the second quarter, Weibo's total revenue was $107.8 million, up 39% year-on-year, and its profit was 10.9 million, beating Wall Street's expectations of 195 percent, the highest since Weibo was founded.
WeChat live 549 million monthly, August 21 open friends circle ads. Advertisers need only five steps to feed ads that are "accurate, socially interactive, and with hundreds of millions of coverage." Tencent's revenue in the second quarter was 23.429 billion yuan ($3.832 billion), up 19 percent from a year earlier, and net profit was 7.314 billion yuan ($1.196 billion), up 25 percent from a year earlier. In the first half of 2015, Tencent's revenue was RMB45.828 billion, up 20% YoY, while revenue from online gaming business (RMB12.97 billion) fell 2.6% from the first quarter (RMB13.313 billion), and Tencent's online advertising business increased 97% YoY, driven by social effect sedation ads and video ads. To 4,073 million yuan, of which, brand display advertising revenue increased 45% to 2,016 million yuan, and effect advertising revenue increased 54% to 2,057 million yuan.
Written by Steven Levy, renowned technology journalist, editor-in-chief of The New Writing Platform Media, former senior editor of Wired magazine, technology reporter for Newsweek;Hacker:The hero of the computer revolution,In The Plex》and so on.
"Creative Net" compilation debut
Posted by: CCCCCurtis December 19, 2016
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The Circles of Twitter
Twitternomics Part 2: The company’s grand scheme to monetize people who don’t know a retweet from a hashtag
Go to Discovery - "Take a look" And browse "Friends are watching"
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