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Author: Intern Gao Yuyuan
YouTube has released its overall list of EMEA ads for 2018, with one German property search site beating Nike and John Lewis to become the most popular ad of the year.
The number one is the German online real estate portal Immowelt, whose epic narrative depicts the search for greater living space through the ancestors of the protagonist Eddie.
Number two - it's not the only Christmas ad to win big ad. John Lewis and Sainsbury's are both featured in this year's festival advertising products.
Nike's "Dream Madness," made up of American soccer star and political activist Colin Kaepernick, also topped the list, sparking a heated debate around the world.
The top 10 ads in Europe, the Middle East and Africa in 2018 are ranked using an algorithm that takes into account natural and paid viewings, viewing times and audience retention.
These ad rankings are determined by an algorithm that factors audience engagement (watch time, likes, sharing video views, and audience retention).