What are the form of YouTube ads? How to tailor to achieve the best return on investment

Author: Papaya Mobile (ID: appflood)

There is no doubt that the last year has been the "Video Year". YouTube, the world's largest video platform, has huge business opportunities.


. As many as 78% of marketers say video sbrings them a good return on investment.

99% of businesses that use YouTube ad videos say they will continue to do so in 2019.

More than 3 billion searches are made every month.

Almost one-third of Internet users (1 billion) visit YouTube every day

YouTube is the most popular social media platform for teenagers

YouTube is the world's second-largest search engine, and using YouTube ads to promote your product or service to potential customers is a great choice for advertisers to go out to sea. So what are the forms of advertising on YouTube? It is divided into the following categories.

6 forms of advertising on YouTube

1st: Don't skip video ads

This Type of YouTube video ad appears before, during, or after the main video is played for 15 or 20 seconds.

These video ads are charged for clicks, not videos. So these ads are often the most cost-effective for campaigns that focus on live conversions such as link clicks, or add a list of subscribers.

2nd: Skip video ads

Skippable video ads allow viewers to skip ads after 5 seconds, as well as insert them before, during, or after the main video, and are often appropriate for promoting a brand.

3rd: 6 Seconds Short Video Ads

If you don't want to advertise by creating long YouTube ad videos, you can use this 6-second, non-skipable ad format.

When you run a video campaign on YouTube, you might think that six seconds isn't enough to get the audience's attention.

The opposite is true: 90 percent of the 300 6-second campaigns have seen a boost in ad conversions - a form you can use if you want to raise brand awareness.

4th: Display Ads

If you don't want to run ads in your videos, display ads are your best bet. The ad appears on the right side of the video and above the list of video suggestions. For active users, this ad may appear under the player. This form of advertising is only available on the desktop side.

Display ads are not the most prominent type of youTube ad. If users are only interested in watching videos they're currently watching, they can bypass your ads altogether.

But if you want to increase conversion rates, this is also a good choice. When people choose to click on your display ad, it means they're already interested and may be easier to convert.

5th: Overlay Ads

Translucent overlay ads that appear in 20% of the bottom of the video. , it is 468x60 or 728x90 picture or text, also available on the desktop side.

6th: Sponsor edad

The Sponsor card displays content that may be relevant to your video, such as the product in the video.

Viewers will see the trailer for the card for a few seconds. They can also click the icon in the upper right corner of the video to browse the card.

Suitable for mobile and desktop.

To run an ad, you're sure to track your ad performance based on your data. Here are a few key metrics you need to follow in your YouTube ads.

Impressions: The exposure of the video is high enough

Watched: How many people have watched the full video

Click-through rate: How many percent of people showing ads

Cost-per-click (CPC): How much you've spent on each link in your ad

Cost per viewing (CPV): How much money is spent per viewing

Get targeted conversions: How many people subscribe to your channel, visit your site, or like your videos because of ads

YouTube ads are critical to any digital campaign, and you can choose the best form of your own.

This article was edited by jqyjr

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