Why is this Chinese laundry detergent ad at the top of the YouTube chart?

How to evaluate laundry detergent ads suspected of plagiarism and racial discrimination?


News background:
Recently, it was swiped by a Chinese laundry detergent ad. The content is the heroine put a black brother into the washing machine, after washing out of the washing machine out of an Asian brother. It is widely believed in foreign countries that the racist message sending in the advertisement is too serious to be true. "Maybe they're too sensitive, " the report quoted company executives as saying in response to the interview. What do you think?

The ads are also suspected of copying an old Italian ad from nine years ago, including a soundtrack. The Italian ad is about washing Italians black.

Friends of The Friends . . . Elsa Wang

The news was brushed up by the FB timeline in the morning, and in our scolding comments, the first two high-praise comments on the FB were all about speaking for China, and we probably never considered African American, who had been freed from slavery through a bloody war. Yet there are Americans who can think about things in our "shoes" for the first time (know the daily note: thinking about it in "shoes" means to stand in someone else's shoes, thinking about it from someone else's point of view), saying that because China's history and culture are different from those of the United States, the historical and racist conflicts in their history are not so serious, although ads like this are ridiculous in the United States. But in Chinese culture, the concept of racial discrimination may not be so sensitive. We should not judge others by our own socio-cultural background.

The first time do not forget to stand in the other people's point of view of the problem, is we need to learn a lesson.

See FB screenshot:
(Daily Note: The screenshot shows Us media Business Insider retweeting a link on Facebook of a Chinese laundry detergent ad suspected of discriminating against black people, with the words "This is bad." In the following image, Ryan Wemmer holds a view to various readers, "I'm American, so we care about racism; but Chinese's awareness of race is not as strong as in other countries; Are we Americans wearing our own colored glasses to evaluate Chinese's reactions? Jarrod Jrock's comment was meant to be "relaxed, it may just be a commercial joke, don't take it too seriously." The most racially charged thing about the ad is that Chinese women want a "Chinese" male, and I understand what the ad wants to mean. In 2016, the term racial discrimination was clearly overused. 」)

1. There must be a right or wrong in one thing, and the Bible says that light and darkness cannot coexist. This thing must be bad, is not racism (racism) difficult to say, because there is no political interest motive, more likely to be ignorance (ignorance), ignorance is not an acceptable reason.

2. After a bad thing has happened, standing at the moral high ground to blame and scolding will not make things better, and the view that "hopefully reduce the occurrence of such incidents" is the most meaningful view.

3. As a Chinese working in the United States, it is not clear that foreign media say we are not good, although the major media are "racist" on the quotation marks, there is not too much comment. But Shame on us. There are also self-media calls it "the most racist ad of 2016". At the same time basically an Indian laundry detergent advertising #Shareload because the focus on domestic burden son son son appeal son to share, by the foreign media clapped hello!

I hope we can be aware of our problems.

Praise the Lord.


Friends of The Friends . . . Warm

I'd like to talk about the person in charge's response, "Maybe they're too sensitive."

On the issue of race, there is a view called color blindness that "racial discrimination can be eliminated without regard to race". The starting point for color blindness is good, in order to eliminate racial discrimination, but it has been strongly criticized from ethnic minorities. Because for hundreds of years, "white" has represented "us" in American society as "colorless", and other people of color as "colored" have always been "us" in society. In a society that tilts whites from structure to ideology, in a society where racism still exists, color blindness does not make racial discrimination disappear, it can only keep the system that had been tilted toward white, and the marginal "they" are permanently marginalized.

The United States and China's national conditions are not the same, there is no racial contradictions in Chinese society, most people hold a simple color-blind theory is not justified. But I think the phrase "they're too sensitive" is an afterthought to justify color blindness, why?

1. Whether western or mid-Chinese, the function of laundry detergent is to "dirty" to restore "clean" and "de-stain". Changing race with a "decontamination" tool (note that whitening is a variant) is then the color of the skin at this time not only corresponds to "dirty things" but is also a "dirty one that needs to be washed away".

2. To say that Chinese society is different and people who don't have to be overly sensitive, reflect on the impressions of most of the Chinese around you about black people. Apart from the label "the simple mind of the limbs", most people are automatically associated with "high crime rate" and "unculture" and "bottom society" when they mention black people. I don't deny that some labels may have a statistical basis, but whatever the basis behind them, they are almost all negative. In a society where stereotypes of black people are dominated by negative labels, it is discriminatory to refer to black skin as "stains". (Some say the label of high crime rates is self-inflicted, so it's not discriminatory.) The point is that when a stereotype has been formed, we no longer associate crime only with "black criminals" but with "all blacks". Even if things don't go right at first, even if the negative label is justified at first, it's now racially charged. So once the whole race is linked to a negative label, it's naturally sensitive to use "decontamination" to express racial changes.)

Take a step back and say that, regardless of national circumstances, it is ignorant and irresponsible to make such advertisements in this international environment, not to mention Chinese is not completely non-discriminatory against blackpeople. Maybe one day humans will be really "color-blind" in the face of different races, but in this 21st century, when racial issues are objective, the excuse for color-blinding is discrimination.

(The picture is a representative message from a public number.) The commenter may not really have seen discrimination in the ad. But an ad can make so many people unhappy that the creators themselves have to reflect -- not because "non-discrimination people don't see discrimination" - to say that others are too sensitive. )

参考书籍:Patricia J. Williams, Seeing a Color-Blind Future: The Paradox of Race (1997 BBC Reith Lectures)

题图来源:Cristian Carrara / CC BY-ND