Will YouTube's new advertising policy let the originals go?

According to foreign media reports, recently, a number of YouTube video creators said that they received official notification. The notice said some of the videos they posted violated the YouTube ad campaign. YouTube's penalty for violating the New Deal is that the originals will not be able to receive ad sharing, and all of the ad revenue will go to YouTube.

According to foreign media reports, recently, a number of YouTube video creators said that they received official notification. The notice said some of the videos they posted violated the YouTube ad campaign. YouTube's penalty for violating the New Deal is that the originals will not be able to receive ad sharing, and all of the ad revenue will go to YouTube.


YouTube recently released new video advertising rules: all controversial and sensitive videos violate advertising policies, including war-related topics, political conflicts, natural disasters, and pornography.


Advertisers shouldn't be putting their promotional videos into videos. However, many YouTubers have been notified of a violation of the advertising policy, which they say amounts to censorship.

Philip DeFranco suffered the most of the notified creators. Last week, YouTube notified DeFranco that at least 12 videos had violated the new rules.


DeFranco has been posting videos on youTube since 2006, with 4.5 million subscribers on his three channels (all generating $6 million in revenue) and a maximum video click-through rate of about 2 million. DeFranco is known to users for his outspokenness, often satirizing celebrity scandals and reporting celebrity gossip.


YouTube officials say DeFranco's video contains excessive language and that the video is non-advertising. DeFranco often growls in the video and calls his fans "beautiful bastards."



Apparently, if DeFranco continues to post videos on controversial topics, YouTube could shut down his channel and get him out of YouTube for good.


Also affected by the ad policy is The Young Turks, a program focused on current political issues, and YouTube says the show's video content contains political conflicts and violates the new advertising policy.


While YouTube has explained the new advertising policy, DeFranco and other video creators don't understand why such videos could have been posted before and now not. DeFranco and his supporters worry that YouTube's move could have an impact on all video creators.


Keith Richman, president of Defy Media, said YouTube's move was aimed at getting more advertising revenue into the YouTube platform. YouTube is selling advertising, especially in the hope of diverting money to video creators to its own platform.


It's not hard to see that creators survive on money, and when money suddenly disappears, they may consider leaving YouTube.


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