YouTube advertising revenue has grown by 50% a year over the past three years
In the age of mobile Internet, advertising is difficult to realize, making mobile video advertising a very important source of income. Facebook, the world's largest social network, is attacking Google's YouTube, which has reached two-thirds of its video stakes.
In the face of Facebook's aggressive stance, a YouTube executive said that social networking services such as Facebook, Snapchat and Twitter were unlikely to pose any threat to YouTube's dominance.
Facebook's move in online video has caught the industry's eye. With 1.4 billion active users worldwide, any new service can gain a very high market reach. On Wednesday, Facebook took a further challenge to YouTube, launching a plan by video producers to share video ad revenue. In addition, Facebook is poaching some of its best-known video production companies and individuals from YouTube to produce content for themselves.
Robert Kyncl, YouTube's executive in charge of content and business collaboration, told a British media outlet that the global online video market is growing rapidly, so both YouTube and Facebook have room for growth rather than eating into each other. We're in a head-on collision with Facebook in a decade's time. "
Over the next decade, he says, video advertising will remain a competition for video sites and traditional television stations.
He said recent moves into online video and video advertising by companies such as Facebook, Snapchat and Twitter showed that video has become a mainstream service, but none of the new entrants is a threat to YouTube.
Advertisers are shifting their advertising budgets from traditional media to online media, so YouTube and rivals have plenty of room to grow in the video advertising market, the executive said.
Speaking about the widespread adoption of video services, the executive said: "Online video is now an integral part of everyone's life. "
While some TV advertising budgets are shifting to video sites, traditional advertisers have not lost their appetite for television advertising. Global TV advertising continued to grow last year, to $240 billion, according to GroupM.
Google, which generates $60 billion in online advertising revenue each year, does not disclose YouTube's advertising revenue separately. But analysts estimate that YouTube's advertising revenue reached $4 billion last year.
YouTube's advertising revenue has grown by 50 per cent a year over the past three years, according to the executives.
YouTube has become the world's largest internet original video site, covering the vast majority of countries and regions around the world, YouTube's strong development, but also led to countries do not have a strong local video site.
But the lure of a gold medal in video advertising has led internet companies to decide to challenge YouTube's monopoly. In addition to Facebook poaching video producers, Another start-up video company, Vessel, is more aggressive, planning an exclusive content partnership with some of YouTube's video writers for a while before the video sits on other sites. Of course, exclusive collaboration means that video producers will get a bigger share of ads.
As an author of video content, he says, he hopes to be able to publish videos on as many platforms as possible, and that the way exclusive content works is not promising.
It is well known that the vast majority of YouTube videos are produced by internet users, youTube will insert a certain amount of time before the broadcast of video ads, the company also provides a more user-friendly service, such as after a few seconds of viewing ads users can choose to skip ads.
In contrast, Facebook's video advertising model may be more similar to traditional television stations, and Facebook wants to acquire more sophisticated professional video content, such as programming from sports TV channels.
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