YouTube or add a new ad model? Morketing
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文 | Chaya Cheng
Tom Leung, YouTube's product management director, recently revealed in an interview with the foreign media outlet Tubefilter's Creator Insider video:"We're trying to create a new advertising model where video original bloggers can sell ads to brands that have established relationships.”
At the same time, he added, YouTube is aware that many bloggers are interested in the ad model, adding that the feature is currently being tested "very small."But Leung did not provide any sales details about the ad model.
According to Tubefilter, YouTube appears to be testing the original version of the "partner-sold ads" blog.
"Partner-sold ads" was a youTube advertising model launched in 2010 to allow agencies, including mainstream media companies such as NBC and digital content studios such as Soul Pancake, to take control of their own YouTube advertising inventory.
These institutionsIn order to qualify as an "partner-sold ads" ad, you must maintain good reputation, not only by publishing your own product content on multiple platforms, but also by having the company's infrastructure to ensure the effectiveness of advertising sales.
Go to Discovery - "Take a look" And browse "Friends are watching"
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